In the spring of 2001, Steve McCreedy was General Manager of a family of major radio and cable television properties who thought he knew everything about sales and sales management. He came to a Sales Management Symposium at The Brooks Group that year, and he credits this experience with changing his life. Over the next several years, Bill Brooks steadily recruited Steve to join The Brooks Group, and in January 2003 he came on board. (That’s Steve’s version of the story. If you ask Bill Brooks, he’ll say Steve kept asking for a job and finally "sold" him).
Either way, Steve definitely practices what he preaches! Since 2003, Steve has used IMPACT Selling strategies himself and built a reputation for helping clients attack their sales challenges with practical, down-to-earth solutions. He knows that getting the results his clients expect takes a strong vision and tactical application of knowledge…so he can be relied on to “call it like it is.” As he so often tells his clients, “If I don’t shock you a little, I’m not doing my job!”
Not only is Steve called on often to teach IMPACT Selling, he has quickly become The Brooks Group's resident expert on How to Sell at Margins Higher than Your Competitors. As a veteran of the broadcast advertising industry, Steve is a self-proclaimed “recovering price-cutter.” He understands the challenge that salespeople face and it's his absolute belief in the principles of selling value – and his personal experience learning from successes and mistakes – that enables him to teach the topic with such conviction.
After graduating from Elon University in North Carolina, Steve worked for Arby's Restaurants as Regional Director of Operations. He was recruited by the broadcast industry in 1988 and began as a Sales Executive. He then took a "once in a lifetime opportunity" to work as an Event Manager on the Senior Professional Golf Tour. After two years, he said goodbye to the Tour to become the Director of Sales for a small broadcast company where he was subsequently promoted to General Manager. In addition to his training expertise, Steve also holds CPVA, CPBA, and TriMetrix® certifications for reading and interpreting assessments. |
After hours and on weekends, Steve, who has an 8 handicap, is on the golf course. His current hobby is coaching another Brooks Group Account Manager, Steve Hackett, on his golf game. Steve has two grown children, Meredith, who's married and has given Steve the opportunity to spoil two grandsons; and Scott, a rescue swimmer in the U.S. Navy. |
“We gain more momentum with every success, and week to week we are seeing more success. You are right…this stuff really works, and we are forever indebted to you and your staff."
--Mike Merkel, VP Commercial Products, Red Spot Paint & Varnish
“I can attribute an estimated $200,000 in additional revenue for my company since we began the IMPACT process. In the past, we have attended sales training programs... and after a few days the initial enthusiasm wears off and nothing really changes in the field. However, with your personal coaching over the past 12 weeks, these new habits have become part of their daily selling behavior. My salespeople now have a structured sales process that puts them more in control of each selling situation and as a result has given them increased self-confidence with measurable results."
--Peter C. Foy, President, Peter C. Foy, Inc.
“Steve became our most trusted advisor. He knows us inside and out. He has assessed all our sales force, coached me into keeping, firing and training my sales force. Thank you for helping us become even better than we are.”
--Chris Falardeau, National Sales Manager, Adex Systems
Meet Our Team > Steve McCreedy
