ROLE AT THE BROOKS GROUP
In the spring of 2001, Steve McCreedy was General Manager of a family of radio and cable television properties who thought he knew everything about sales and sales management. He came to a Sales Management SymposiumTM at The Brooks Group that year, and he credits this experience with changing his life. Over the next several years, Bill Brooks steadily recruited Steve to join The Brooks Group, and in January 2003 he came on board.
Since 2003, Steve has used IMPACT Selling® strategies himself and built a reputation for helping clients attack their sales challenges with practical, down-to-earth solutions. He knows that getting the results his clients expect takes a strong vision and tactical application of knowledge… so he can be relied on to “call it like it is.” As he so often tells his clients, “If I don’t shock you a little, I’m not doing my job!”
Not only is Steve called on often to teach IMPACT Selling, he has quickly become The Brooks Group’s resident expert on How to Sell at Margins Higher Than Your Competitors. As a veteran of the broadcast advertising industry, Steve is a self-proclaimed “recovering price-cutter.” He understands the challenge that salespeople face and it’s his absolute belief in the principles of selling value – and his personal experience learning from successes and mistakes – that enables him to teach the topic with such conviction.
KEY CLIENTS
• Titleist
• Administaff
• Bobcat
• La-Z-Boy
• BankAtlantic
• Virginian-Pilot
• Comfort Systems USA
• Dystar Asia
• Western & Southern Financial Group
• Lake Forest Graduate School of Management
After graduating from Elon University in North Carolina, Steve worked for Arby’s Restaurants as Regional Director of Operations. He was recruited by the broadcast industry in 1988 and began as a Sales Executive. He then took a “once in a lifetime opportunity” to work as an Event Manager on the Senior Professional Golf Tour. After two years, he said goodbye to the Tour to become the Director of Sales for a small broadcast company where he was subsequently promoted to General Manager.
After hours and on weekends, Steve, who has an 8 handicap, is on the golf course. His current hobby is coaching another Brooks Group Account Manager, Steve Hackett, on his golf game. Steve has two grown children, Meredith, who’s married and has given Steve the opportunity to spoil two grandsons; and Scott, a rescue swimmer in the U.S. Navy.
Steve became our most trusted advisor.
He knows us inside and out. He has assessed all our sales force, coached me
into keeping, firing and training my sales force. Thank you for helping us become
even better than we are.”
Chris Falardeau,
National Sales Manager, Adex Systems
UPCOMING EVENTS
Sales Management Symposium
February 10-11, 2009
Click here to learn more
The IMPACT Selling
Seminar
March 3-4, 2010
Click here to learn more