ROLE AT THE BROOKS GROUP
“Everything has to be sold by someone!” Having worked closely with his father, the late Bill Brooks – founder of The Brooks Group – for well over a decade, Will knows how true this statement is. He’s seen The Brooks Group grow and prosper by helping companies and individuals in countless industries, the government & military sectors, and even non-profits which use sales principles and techniques to be more effective at achieving their business goals.
Will’s initial full-time role at The Brooks Group began in 2001 in a business lead-generation capacity, employing direct-response marketing strategies to develop sales opportunities for senior National Account Managers. As a natural outgrowth of his marketing involvement, Will began to take on a sales role. As the depth of his expertise grew, so did the realm of his responsibility.
Because of his involvement and expertise in the development and execution of The Brooks Group’s strategic business plan, Will now serves as President of The Brooks Group. In addition to his strategic responsibilities at the company, Will continues to work with a select group of clients to help them improve their sales and sales management effectiveness. He also works with The Brooks Group’s resellers to promote growth, structure, and retention within the company’s global channel partner program.
Will has a straightforward, direct approach when consulting with The Brooks Group’s clients who value a commitment to making the most effective, intelligent investments in sales and sales management hiring, training and coaching. Within that context, he brings his personal understanding of how challenging and rewarding the sales role can be to all of his interactions with prospects and clients, especially in today’s demanding environment.
Brooks’ most recently authored the book Playing Bigger Than You Are: How To Sell Big Accounts Even If You’re A David in a World of Goliaths (John Wiley and Sons, 2009).
Will earned his BA in English from Hampden-Sydney College in Virginia, where he was an officer in the Sigma Nu fraternity and was involved in many campus activities. Although he’d basically grown up working at The Brooks Group, Will officially joined the company full-time after working for several years as a technical recruiter.
In his limited spare time, Will enjoys spending time with his wife, Andrea, their daughter, Olivia and their two dogs. On nice days, Will enjoys working on his Jeep Wrangler or taking care of home improvement projects..
“I would highly recommend The Brooks Group to any organization seeking a training program that will truly be used by its salespeople. There are many programs out there, but the IMPACT Selling training system will allow an organization to change people’s habits and quantifiably hold salespeople accountable for results... your methodology is one which lends itself to a long-term change in sales behavior.”
Kevin Henn
Executive VP, Auto Glass Center
• Administaff
• Auto Glass Center
• Jetcraft Corporation
• Sava Senior Care
• Sealy Corporation
• Stone Street Capital
UPCOMING EVENTS
Sales Management Symposium
February 10-11, 2009
Click here to learn more
The IMPACT Selling
Seminar
March 3-4, 2010
Click here to learn more