A slideshow on Forbes.com offers up some really great, guerrilla-type tips on how to position yourself in the marketplace. This is an area of your career that you just can’t neglect.

Effective prospecting and positioning is about more than just advertising yourself but also staying in front of your clients and prospects so that when they think *blank* they think *you*.

The real estate agent who sold my wife and I our house does a phenomenal job of positioning herself. In fact, she’s achieved such presence of mind for me that anytime I hear someone’s looking to buy or sell their home – I immediately think of Patty and tell them about her.

Check out the slideshow. How easy would it be for you to try some of those ideas? How much effort would some of them take compared to the potential ROI?