In a recent Associated Press article I read in our local newspaper, The Greensboro News & Record, I noticed an article about well-known Ace Hardware’s battle with the “Big Box” stores and how Ace is managing to enjoy year-over-year growth despite the price pressure placed upon it by the likes of Home Depot and Lowe’s.

Why is Ace seeing this continual success?

Convenience. They’re making it more convenient for the buyer to shop with them. They’ve installed brighter lighting and wider aisles, among other improvements, leading to a more convenient – and more pleasant – experience for the customer.

Think about it: How easy is it for your prospects and existing customers to buy from you?

Clearly, the less obstacles, hassles and requirements you place in their way, the greater success you’ll enjoy in your sales career.

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