Time is life. In fact, it is perhaps, the only inventory of anything that any of us have. Productivity is simply this: The amount of output per hour of work. Sounds simple doesn’t it?
But let me ask you 5 simple questions. In an hour:

• How often do you check your email?
• How often are you interrupted by drop-in visitors or unnecessary phone calls?
• How frequently does your attention wander?
• How much face-to-face selling time do you get (or client time, or patient time, or editing time – based on what your job is)?
• At the end of the day, each and every day, what have you really accomplished?

Here’s the problem. Time is elusive, intangible, invisible and finite. It is our most valuable resource. One day will be your last, won’t it? Someone once said that time is the space between eternities. Maybe they were right.

Time, to be managed, requires you to “invert your thinking.” To think from forward, back. Most people think from today, forward. Perhaps that is why so many people lead what Thoreau called, “lives of quiet desperation.”

To be more productive, realize that we’re talking about “work product” whether it is an idea, a strategy, a document, a sale, a widget or anything else. How “many” of “what you do” are you able to produce minute-by-minute or day-by-day.

That’s the bottom line. The next Productivity Pointer will be all about the secrets to better planning. Look for it.

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