Prospecting is the heart/blood of any salesperson’s career.

Ways to prospect:

• Come to the realization that the secret to selling is always in the prospecting – not in the selling.
• Develop ways to prospect that depend on you, the salesperson, not the marketing department.
• What are some of these?

• Seminars
• Direct mail
• Referred programs
• Repeat customer programs
• Sponsored events
• Trade show presentation
• Exhibits & trade shows
• You are only limited by your (1) effort, (2) creativity, (3) enthusiasm
• Remember, “Most salespeople fail because of a lack of qualified prospects. Period.”
• Invest valuable time, every day in prospecting.

Is it that simple? Yes, it is.