Solution: Fact is better than rumor…and also more productive.

• Remember only things that travel over the grapevine are usually “sour grapes.”
• Stay productive – prospecting, face-to-face selling, expediting sales and service accounts. Frankly, forget anything else.
• Prioritize your prospects, accounts and activities as AAA’s, AA’s, A’s, B’s, C’s & worthless. Invest 80% of your time with AAA’s, AA’s, A’s! Rumor chasing and rumor creating are likely worthless activities!
• Realize that most rumors have the capacity to take your eye off the ball – something you can’t afford to do.
• Analyze your time and determine who or what prospects and customers demand a disproportionate amount of your time in comparison to the time you should spend with them.
• As tempting as it might be don’t either contribute to or participate in the rumor mill.

Is it that simple? Yes, it is.