Let your prospect discuss their need for gain, profit, pain reduction, pleasure or solutions in full.

  • Ask a question, write the answer – it takes time and is a reminder not to interrupt the prospect.
  • When a prospect responds, force yourself to count to three before you respond – do it silently!
  • Master the art of the “pregnant pause” – shake your head periodically, place your index finger to your chin, give other non-verbal responses like leaning forward, showing interest, appear relaxed, look surprised. Then, and only then, say something.
  • Remember…never interrupt, but always allow prospects to interrupt you.
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Is it that simple? Yes, it is.

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