Bill Brooks, founder and CEO of The Brooks Group speaks about how to handle price pressure from prospects and offers some proven strategies that will help you sell value and get out of the deadly price-cutting race for good. This presentation was held at the historic Carolina Theater located in downtown Greensboro, North Carolina on December 5th, 2003.

We’ve taken the principles of this presentation and built a training seminar designed to teach you the specific techniques that you need to stand firm and get your price without losing the sale — even when you’re facing intense price pressure. Gain the skills and the knowledge that will make full-price / full-margin selling a reality at your organization. Click here to learn more about this practical seminar on June 15th Or contact us for more information about getting a customized version of this program for your sales team.

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