The Tuesday’s Sales Truths are taken from Bill Brooks’ Book Entitled: Universal Sales Truths
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When it comes to selling, so much has been written, printed, lectured, and talked about that I believe the majority of what we’ve heard, read, seen, and experienced has lost sight of the fundamental principles and truths of selling. The principles have been buried under mounds of techniques, manipulations, and scripts so we really don’t know what to believe or accept. Lets return to the fundamentals that truly form the foundation of professional selling. Here are a few of the essentials:

1. People love to buy, but they hate to feel “sold.” Are you helping them buy, or just “selling” them what you have?
2. Sometimes we buy what we need, but we always buy what we want. Do you know the difference? How do you know what people want?
3. All buying is emotionally driven. We justify (sometimes) with reason later.
4. If a buyer refuses to talk with you, they probably won’t buy from you either.
5. People are more likely to buy from you when they feel it’s their idea rather than your idea.

Buyers like to be in control of how they spend their money. Help them do this.

When planning your next sales presentation, think about these principles. Let them guide your actions as you sell to people who want to buy. In the end, isn’t this more rewarding for all of us?

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The Tuesday’s Sales Truths are taken from Bill Brooks’ Book Entitled: Universal Sales Truths
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We’d like to invite you to join us for our next free webinar on July 26th at 3:30 pm ET. The topic is “The Seven Insider Secrets of Building a Top-Performing Sales Team.”

Here’s (a little taste of) what you’ll learn during this free web presentation:

• Why establishing a sales methodology is critical and why using it must be non-negotiable
• Why most sales managers do a poor job of interviewing for sales positions
• Why you might benefit from reversing your hiring / firing strategy
• What you must include in every sales meeting (even if you only spend seven minutes on it)

Again, this is a free event. Join us!
http://www.brooksgroup.com/salesbuzz/signup

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Have you ever considered subscribing to a blog? Well, a RSS or “Really Simple Syndication” subscription is just what you need to begin. An RSS feed is comparable to that friend who will contact you every time he has something new to share. That is how blogs work. Once you’ve subscribed to a blog, and there is something new “Posted”, you will be notified every time there is a new post.

Whatever your interests are – cars, technology, sales, arts & entertainment, politics, science, sports, cats, etc. – you’ll find a blog to match. I personally subscribe to over 20 blogs and also have my own personal blog. I’ve really benefited from every blog I subscribe to, so I thought I would post some easy-to-follow instructions on how to subscribe to a blog.

Whether you want to subscribe to 1 or 100 blogs, the steps are the same. There are hundreds of different options, but I am only going to show you 4 of them. We’ll start in this post with Yahoo.

Yahoo’s RSS reader is integrated into My Yahoo. It is very easy to use, and almost every blog has an easy-to-use link to add their blog to your reader.

Step 1: You’ll need an account with my.yahoo.com. If you already have an email address with Yahoo, you will use that same account information. If you don’t have an account, go to:

https://login.yahoo.com/

When you reach the “Sign Up” under login screen, click. “Don’t have a Yahoo! ID?”

Step 2: Once you’ve setup your account, you can start adding pages two different ways. Your first option is to do a search in your preferred search engine for a topic you’re interested in. For example, you can go to Google and search for “sales blog”. Then you can scroll down and click on “Sales Blog: Sales Evolution” – then click on the button to add to your “My Yahoo” reader.

Step 2 – Part Two:
The second way to add a feed is to add a page to your My Yahoo page. You can do this by clicking on the “Add Page” link:

Then Click “Add RSS Feed…”


Then search for a topic you’re interested in:

Find the blog you want, and then click the “Add” button:

Congratulations on your first blog subscription! Now you’re well on your way to navigating the blogosphere.

Be sure to catch the next post for subscribing to a blog using Google’s Reader

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