In my first post on “How To Subscribe To A Blog” using Yahoo’s reader I gave step-by-step instruction for using Yahoo’s reader. In this post I’m going to give you step-by-step instructions on how to subscribe to a blog using Google’s Reader.

If you already have a Google account it’s really easy. If the blog you are reading has a Google Button, simply click the button, and the blog to your iGoogle homepage, or just to the Google Reader. If you don’t already have an account with Google, here are 6 easy to follow steps to start using Google’s reader.

Step 1: Go to http://www.google.com/reader

Step 2: Click on the link entitled “Create an account now” located at the bottom of the login box. [Image 1]

[Image 1]

Step 3: Login to Google reader

Step 4: Add a subscription. To add a new subscription to your reader, click the “Add subscription” link located on the left side of your screen. [Image 2]

[Image 2]

Step 5: Copy the feed URL into the add subscription box and click the “Add” button [Image 3]. The URL for our blog is: http://feeds.feedburner.com/salesevolution

You can also do a search for something you’re interested in and click the add button. [Image 4]

[Image 3]

[Image 4]


Step 6: Once you’ve found what you’re looking for, click the “Subscribe” button to add the feed to your reader. [Image 5]

[Image 5]

Your feed has now been added to Google reader. Simply click on the link to begin reading your new feed. Now every time you come back to Google’s reader, if there is a new post, you will see a number by the link informing you there are new posts on the blog. [Image 6]

[Image 6]

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The Tuesday’s Sales Truths are taken from Bill Brooks’ Book Entitled: Universal Sales Truths

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The Tuesday’s Sales Truths are taken from Bill Brooks’ Book Entitled: Universal Sales Truths

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I recently attended a one-day technology conference held here in Greensboro, NC. I sat through 10 different presentations, all of which used PowerPoint or Keynote. The presentations were very interesting and well designed. There was, however, one common theme in each presentation… a stop-and-go flow. What do I mean by that? Well, each time the presenter needed to advance the slide, they would have to run back to the computer and advance it manually. The flow of their presentation was interrupted each time they advanced the slide, especially if they were 10 feet or more away from their computer.

Our salespeople have been using two easy-to-use presentation tools for about 5 years now. They are very simple to use, small enough to fit in your computer bag, and extremely durable. Our salespeople use them for everything from a large keynote with more than 300 people to a small sales presentation with 3 people.

We are not endorsing these products - we just want to arm you with tools that give you the edge over your competition. Here are the two different tools we use:

The first is the Power Presenter from Honeywell.

It’s small and easily connects to your computer using the provided USB cable. The remote has only three functions (less is more!); forward, back, and a laser pointer. There are no power cords to fight with, and the remote is a radio frequency remote, which means you don’t have to have line-of-site to your computer to advance a slide. In fact, you can have the remote in your pocket and still advance the slides. It also will work up to 150 feet away from the computer.

Pros: Easy to use, no software required, long range, small remote, carrying case
Cons: It has three pieces (usb cord, receiver, and remote), easy to lose

The second is the Logitech 2.4 GHz Cordless Presenter:

There are a couple salespeople that use this one, and I’ve heard nothing but good things about it. It is smaller than the Power Presenter and has a few more bells and whistles. It has a LCD timer built in - if you have timed your presentation - forward and backwards, black screen and volume control buttons, and a laser pointer. The remote is also on a radio frequency that you can use from up to 50 feet away, and the receiver stores in the back of the controller for easy one item carrying.

Pros: Easy to use, no software required, small, compacts to one unit, carrying case, no wires
Cons: Larger remote than the Power Presenter, more buttons (could be confusing to some salespeople)

If you have any questions about these two presentation tools, please leave me a comment by clicking on the link located at the bottom right of this post.

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Last week we looked at the idea of The Primary Want. This week, let’s take a look at the second of the five wants, the Product/Service want. As before, I’ll use the example of the franchisee.

Remember, the franchisee purchases a franchise because they believe it is a workable, proven, business opportunity. It’s accepted in the marketplace. It “works!”

And it works because it has been proven to work, and the proof resides in all the manuals describing operational procedures. The routine for running the business is the same every day – and that’s a source of comfort to the franchisee.

This is the appeal to the franchisee – a proven process that it is perceived to be low risk. And that’s exactly what a franchisee’s Product/Service want is. So, when positioning your product/service use words that demonstrate an appreciation and understanding of this primary want.

Words like:
• Proven
• Respected
• Dependable
• Operates the same every day

These words position your solution (product/service) in such a way that the franchisee feels the security they seek. When you use these words, the franchisee’s perception of you is, “You are a salesperson who understands me and my business.”

Obviously, your solution must deliver on this promise for the franchisee. Just demonstrating and understanding is not enough. Having a viable solution and knowing how to position it correctly with your prospect is a major key to successfully allowing people to buy your solution.

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