The Tuesday’s Sales Truths are taken from Bill Brooks’ Book Entitled: Universal Sales Truths

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Isn’t it a shame when you get great customer service these days you are surprised?
Recently, I had the best customer service from AAA and I want to tell you about it.

As I was rushing off to work, I went nowhere. My battery was dead. No power, no thump, no chachug, nothing. I called AAA and the first question was, “Are you in a safe location?” I indicated I was at home in my driveway. Then, the professional service representative took the necessary information and gave me an approximate time the Battery Van would arrive - which was approximately 45 minutes.

Here’s the special part. AAA had another representative call me in 15 minutes to make sure I was in a safe location. And, every 15 – 20 minutes I received a phone call inquiring about my safety. I was amazed what my annual $69 dues bought me – not only service - but peace of mind and a feeling of security.

As a professional speaker and trainer I have traveled mostly by car for over 22 years. As a female, traveling alone, I have often been in some dicey situations. I have always been alert and cautious –looking out for danger signals because it can be scary out there. So to hear the first question, “Are you in a safe location?” was just a gift of goodness.

We have all been taught “it’s the little things that mean a lot.” I have tried to always practice that with my clients to bring about a long lasting relationship with them. Well, that little thing of asking that question made me a loyal AAA member for life. Thanks AAA.

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