Medical Device & Diagnostic Sales Training and Development Conference

Next week I have the honor and privilege of presenting and moderating at the Device & Diagnostic Sales Training Conference in Phoenix. I will meet and learn from top sales performers in the Medical Device industry.

The theme of the conference, “Maximizing Sales Force Effectiveness in the Device and Diagnostic Industry Through Optimization of Successful Training and Development Methodologies”, is one that has relevance and importance in many industries, not just the healthcare segment. Companies are faced with how to recruit and continue to develop the highest quality sales force in their industry. To help overcome this challenge, many companies have reorganized to build their own in-house sales force effectiveness team.

While this is our core specialty at The Brooks Group, I am inviting comments from anyone who wishes to participate. I am curious about programs, priorities, application and results. What are you experiencing in sales team optimization?

Some of the top device providers in the US will be in attendance, and I am excited to learn of (and share) their success stories and experiences.

For more information: http://www.brooksgroup.com/tbgnews/healthcare-conference.htm

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Strategic Planning for a Successful New Year and Beyond

“When planning for a year, plant corn. When planning for a decade, plant trees. When planning for life, train and educate people.”—Chinese Proverb

With all the talk of New Year’s Resolutions, it’s easy to think about the future now.

But, here at The Brooks Group, we try to always look forward. In fact, we used this slow-economy to complete the most in-depth strategic plan in our company’s thirty-year history. During the process we came to some exciting realizations and set aggressive goals with specific benchmarks.

We began by revisiting our mission statement. We made a few minor tweaks to the original, which was first penned by our founder many years ago. Here’s the result…

The Brooks Group provides innovative, high-quality, and measurable sales and sales management performance improvement solutions across the globe. We do this by helping organizations forge sales cultures through sustainable behavioral change.

Then we turned to our strengths and opportunities. Afterwards, we swallowed our pride, dove deep, and talked about our company’s weaknesses and threats.

That exercise helped us decide that we’re most passionate about helping individuals professionally grow and develop through a process of sustainable behavioral change. We also came to believe that we can be the best in the world at helping organizations develop sales cultures. We agreed that, over the next thirty years, we will continue to strive to elevate the reputation of the sales profession.

Finally, we adopted a set of core values. They define -- in a nutshell -- just how we conduct business. They’re absolutely vital to our team. Here’s what you can expect from us:

• Integrity
• Making a difference in the lives of others
• Partnerships with those with whom we work
• Accountability to ourselves, each other, and our clients
• Customer-focus
• Thought leadership

We decided to share this small sliver of the end result (our file is eight inches thick!) because our success is linked directly to our clients, partners, and friends. Without them, we would not be an award-winning company. Thank you for the opportunity to work with you.

See you in the New Year!

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IMPACT Your Sales Reality with Virtual Training

Technology probably isn't the first strategy that springs to mind when you think about how to lead your sales team through tough economic times. But if you harness the power of technology, you can gain the edge you need in a tough market.

Our IMPACT Virtual Training™ is one way to use technology to help fill in the resource gaps left by tighter budgets. With IMPACT Virtual Training™, you and your team can reap the rewards of thorough, effective sales training and coaching - all without the headaches of travel or valuable time missed from the field.

Check out our new digital brochure packed with videos and a behind-the-scenes look at our unique program and virtual facilities.

No need to squint — to see it in a larger window, simply click here.

Air National Guard Wins 3rd Annual Stevie® Award for Hiring and Recruiting Program of the Year

The Brooks Group remains among the sales professional's elite companies

The competition at this year's annual awards for sales and customer service once again featured some of America's top sales professionals and forward-thinking organizations. The honors are presented by the Stevie Awards®, which organize several of the world's leading business accolade shows, including the prestigious American Business Awards.

The Brooks Group and its IMPACT Selling® System were recognized as a finalist for Sales Process of the Year™ during the celebration hosted at Las Vegas' famed Caesar's Palace. In fact, The Brooks Group was the only professional sales and sales management training firm among the six finalists that were recognized for outstanding application of a sales model.

This year, the Stevies received more than 500 entries from companies of all sizes and industries, competing for awards in 40 categories of sales and service.

"Being named a Finalist in the Stevie Awards for Sales & Customer Service is an important achievement," said Michael Gallagher, president of the Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of international recognition. We congratulate all of the Finalists on their achievement."

These nominations follow TBG's 2006 win as Consulting Sales Organization of the Year. They also mark the fifth time since 2006 that The Brooks Group has been tapped for recognition of one of their flagship training and coaching programs.

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