20Jun/060

It’s All About The Customer

Some companies really understand this idea that marketing, sales and service need to be tied inseparably to one another.

Usually, what's good for your customers is good for you.

I don't know if it's that businesses worry about the cost they'll incur if they improve their customer service department, or what. But it just makes sense that if you're selling for a company that won't go the extra foot - let alone the extra mile for the customer, it's in your best interest to become a walking, talking one-person customer service department. Customers want personal attention. They could have given their money to any number of your competitors, but they gave it to you.

Too many organizations just don't get that. Many of them, it seems, would rather buy the product back from the customer than teach them how to use it!

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