31Oct/060

[Audio] The Essential Tools of a Well Organized Professional

Are you organized? Whether you are or not these tools will help you organize better.

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30Oct/060

Monday Morning Myth {10.30.06}

Monday Morning Myth

27Oct/060

Don’t Feed The Bears…errr…Do Feed The Bears

The National Retail Federation’s online-retail division, Shop.org, just released a study that talks about what online retailers are planning for the upcoming holiday season. Apparently the study participants are planning to do a couple of things differently this year. Instead of contests and repeat-buyer promotions, they’re going to focus on free (or reduced) shipping and early-bird specials. Also, they’re planning to start promoting these holiday savings earlier.

The study shows that companies are willing to lose a little in the short-term for the chance to make a lot in the long run. Here’s an example:

The Vermont Teddy Bear Company is going to offer free ground shipping to anyone who buys from them in December AND joins their email list. That means those bears are going to have to eat a 10% increase in shipping-related costs (fuel surcharges, etc.) They’re counting on getting more business out of the people who join the list – and they probably will. After all, our research clearly shows that customers who have already bought from you are a lot more likely to do it again. In fact, you’ve got a 1 in 4 chance of selling something to someone who’s already bought from you.

What are you doing to get the most out of the people who are already buying from you?

Submitted by: bill

Filed under: Prospecting No Comments
26Oct/0621

The Top 10 Silver Bullet Questions Webinar

If you viewed the webinar today on The Salebuzz and want to make any comments or have any questions please feel free and leave them here.

Filed under: Webinars 21 Comments
26Oct/060

It’s all about expectations, isn’t it?

It’s football season, and like millions of other fans, I tuned-in to the recent Monday night battle between the Chicago Bears and the Arizona Cardinals. On paper, it appeared to be a “no contest” type of game. The Bears were undefeated and the Cardinals…well, they are the Cardinals and they hardly ever win. Still, there isn’t much else on TV worth watching on Mondays, so I flipped the station to ESPN.

To my surprise, the Cardinals were making a great game of it. In fact, by the end of the third quarter they mysteriously found themselves leading the “Monsters of the Midway” by 20 points. Nobody blows a 20-point lead in the National Football League in the fourth quarter, do they?
When the cameras scanned the Bears’ sideline, one might have expected to see their players looking worried and dejected as the scoreboard painted an ugly picture for Chicago. However, that’s not what I saw. Instead, there was great intensity and enthusiasm being shown on the Bears’ bench. The players were encouraging each other and I could see there was no quit in this team. They still believed they could win.

A few minutes later, the Bears’ defense caused a fumble and it was picked up by a Chicago player and run in for a touchdown. A few minutes later, the Bears’ defense repeated their earlier feat…another fumble and another score. The 20-point lead was down to six points and one look at both benches said it all.

The Bears team was worked into a frenzy. You could see they expected to win this game. Meanwhile, on the Cardinals sideline, despite still holding the lead, the Arizona players appeared disconsolate. Perhaps they were thinking “Here we go again.”

In the final minutes of the game, the Bears took the lead on an 83-yard punt return. Somehow, you could tell it was going to happen even before the play unfolded – destiny seemed to have taken control. However, the Cards weren’t out of it yet. They put together a last second drive down the field, well into the field goal range of their talented placekicker. With the last few seconds on the game clock ticking away, the Cardinals appeared ready to claim victory and send their long-suffering fans home to remember this night as one of the greatest moments in the team’s history.

As the two teams lined up for the kick, I truly believe one was expecting to win and the other was expecting to lose. The field goal attempt took off toward the goalposts and the team that thought they would win got what they expected. And the team that thought they would lose also got what they expected. The football hooked to the left – outside the upright. Final score: Bears 24 – Cardinals 23.

As a salesperson, what’s your expectation when you’re in a tough contest with your competition? Are you expecting to win, regardless of the circumstances and the obstacles to overcome? If you are, you’re like the Bears. Or, are you thinking to yourself, “Here it goes again; something is gonna go wrong, and I’m gonna blow this sale? If you are, then maybe you’re like the Cardinals.

Is there hope for the Arizona team? For you? The answer is “Yes” to both of you; however, it all starts with your expectations – expectations that say you can win and you can be a great success in your sales career.

Submitted By: kevin