11Dec/072

Tuesday’s Sales Truth {12.11.07}

Tuesday's Sales Truth Number 49

The Tuesday's Sales Truths are taken from Bill Brooks' Book Entitled: Universal Sales Truths
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  1. Bravo. I love your 49th Truth especially as it seems fundamental to creating value and improvement for the prospect. And why else would they want to do business with us?:)

  2. Enthusiasm to BUY grows from pressing your finger down hard on the problem so that it HURTS! Sad state of human psychology, but true. Only when you can find the real pain, build it up to it’s full value if not solved, and the value if solved, will you be truly successful in converting. To know more, read up on Neil Rackman’s “SPIN” selling.


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