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	<title>Comments on: Tuesday&#8217;s Sales Truth {12.11.07}</title>
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	<description>100% Sales Information, Conversation, &#38; Observation</description>
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		<title>By: Negotiation Training - Calum Coburn</title>
		<link>http://www.brooksgroup.com/blog/index.php/2007/12/11/tuesdays-sales-truth-121107/#comment-26279</link>
		<dc:creator>Negotiation Training - Calum Coburn</dc:creator>
		<pubDate>Mon, 31 Dec 2007 15:44:56 +0000</pubDate>
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		<description>Enthusiasm to BUY grows from pressing your finger down hard on the problem so that it HURTS! Sad state of human psychology, but true. Only when you can find the real pain, build it up to it&#039;s full value if not solved, and the value if solved, will you be truly successful in converting. To know more, read up on Neil Rackman&#039;s &quot;SPIN&quot; selling.</description>
		<content:encoded><![CDATA[<p>Enthusiasm to BUY grows from pressing your finger down hard on the problem so that it HURTS! Sad state of human psychology, but true. Only when you can find the real pain, build it up to it&#8217;s full value if not solved, and the value if solved, will you be truly successful in converting. To know more, read up on Neil Rackman&#8217;s &#8220;SPIN&#8221; selling.</p>
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		<title>By: Adrian Miller</title>
		<link>http://www.brooksgroup.com/blog/index.php/2007/12/11/tuesdays-sales-truth-121107/#comment-26214</link>
		<dc:creator>Adrian Miller</dc:creator>
		<pubDate>Sun, 30 Dec 2007 21:23:24 +0000</pubDate>
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		<description>Bravo. I love your 49th Truth especially as it seems fundamental to creating value and improvement for the prospect.  And why else would they want to do business with us?:)</description>
		<content:encoded><![CDATA[<p>Bravo. I love your 49th Truth especially as it seems fundamental to creating value and improvement for the prospect.  And why else would they want to do business with us?:)</p>
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