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	<title>Comments on: Prospecting Tips:  Direct Value Statement</title>
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	<description>100% Sales Information, Conversation, &#38; Observation</description>
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		<title>By: The New Solution Selling: Accelerating Results &#171; Sales Evolution</title>
		<link>http://www.brooksgroup.com/blog/index.php/2008/01/02/prospecting-tips-direct-value-statement/#comment-120937</link>
		<dc:creator>The New Solution Selling: Accelerating Results &#171; Sales Evolution</dc:creator>
		<pubDate>Mon, 25 Oct 2010 12:06:28 +0000</pubDate>
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		<description>[...] In fact, they&#039;re so important that you should consider including the results you provide in your Direct Value Statement. In order for someone to buy from you (at least in the B2B world), you need to prove one of two [...]</description>
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