30Jan/092

Those Critical Adjustments Sales Managers Must Make in Tough Economic Times

Tough times are upon us. Selling and managing salespeople well are simply mandatory now! Sales managers must respond effectively for their sales team, and the economic conditions. They must make some critical adjustments now.

  1. Get out from behind your desks and travel with your salespeople regularly! This means:
    • Observe them
    • Lead them
    • Coach them
  2. Hold your salespeople accountable for activities that are productive, and measure their productivity. Make sure they:
    • Prospect regularly with qualified prospects and existing customers
    • Position and pre-call plan for every call
    • Build trust and convey value on every call
  3. Require and provide your salespeople with a relevant sales process.
    • A sequential linked process
    • Customer focused, not techniques focused
    • Principles based
    • Easily repeatable

As a manager you must set the example and hold them to it. Everyday. Especially now.

Submitted by:
Richard Dickerson

26Jan/091

Think Big!

The other day I found myself in a traffic jam with hundreds of other unfortunate commuters. I was stuck behind this huge van and could not see anything in front of me. For thirty minutes I found myself fixating my gaze on the back of the van. Oddly enough, my attention kept getting drawn to one particular bumper sticker affixed to its bumper. The words I kept reading over and over were the simple slogan, "All things are possible"

This reminded me of a story I once heard about a new school teacher who started the first day of class and noticed a series of numbers on the blackboard with a student's name beside each number. The teacher was unaware that all students had been assigned a locker the week before by having their names and their locker number written on the blackboard. This allowed them to receive their locker quickly when they arrived the first day of the new school year. This was the tradition, the standard, and everyone knew it. Everyone, that was, except the new teacher. He saw a series of numbers starting at 124 and moving up to 140. The teacher assumed this must be their IQ scores. No one informed him that the class was the lowest performing class in the school district on standardized tests.

Based on this misinformation, the teacher challenged and taught his students at a level that was rigorous, demanding and stimulating. The last thing he wanted to do was bore the students. Six months into the school year, the annual standardized testing period rolled around. For years these students had had some of the lowest scores in the school district.

This time was different. The administration reviewed the results in disbelief and amazement. The following questions were common: What happened? How? Was this a mistake? The principal asked the teacher how he felt about the scores and he replied "well I expected such and thank you for providing me with a class with such high IQ scores."

"How do you figure?" the principal asked.

"Well you had all their IQ scores listed on the blackboard the first day, and the lowest one was 124."

"Those were locker numbers!" The principal exclaimed.

I think it's amazing how what we believe affects the outcomes we experience in life. I believe everyone in sales must approach this year with the attitude that "It can be done because all things are possible! We all have the internal resources to achieve great success in today's economy! If you will just believe that "you can do it" then I know you will. You may be thinking, "that sounds great, but prospects will not even speak to me these days." We keep swimming in an entangled mess of voicemail entrapment.

I understand, and I'm going to reveal a revolutionary, state-of-the-art system for prospecting success in my next entry! Get ready for Value-Touch Prospecting!
In the mean time, we all need to maintain the right beliefs and not limit ourselves. Think Big!

Submitted by:
Tony

20Jan/091

Eliminate or Cultivate

As we experience another period of economic downturn, we see companies reacting to conditions in some surprising ways. They dismiss salespeople, apparently thinking that this source of new business has less significance when selling is tougher. Isn't this the same faulty tactic as not fixing the roof after the rain has stopped?

The necessity of building trust and value is never more important than in tough times.

Qualifying, questioning and uncovering dominant needs, desires and wishes, positioning your value proposition, building trust and value, and asking for commitment are even more critical in tough times. Surely, you want to hold on to those best prepared to perform these duties. This is not the time to "internalize" selling; those least familiar with professional selling are certainly not going to be as effective. Unless, of course, your sales team is ineffective to begin with (another blog post).

Top organizations - those with clear strategies and people who believe in the mission and in their ability to carry out these strategies - remain successful. They use "down" time to sharpen skills, attract top talent and strengthen their market position.

Our practice centers on these top companies, who have maintained or increased attention to the further development of their sales teams. They know the benefits of cultivation rather than elimination, especially in tough times.

Submitted by:
Richard Dickerson

19Jan/090

TBG and the Air National Guard – A Winning Combination

The Brooks Group and one of its major clients have been recognized as finalists for the 2009 Stevie Awards. The Brooks Group's IMPACT Selling® is being considered for Sales Process of the Year™ and the Air National Guard Recruiting and Retention Division is a strong candidate for Hiring and Recruiting Program of the Year™.

The nomination for Hiring and Recruiting Program of the Year™ is just one of several highlights resulting from the firm's recent work with the United States Air National Guard. Since partnering with The Brooks Group in 2007, The Air National Guard has completed their fiscal year 2008 recruiting cycle at over 106% of goal, despite the unique challenges posed by recruiting in a wartime environment.

Meanwhile, The Brooks Group was selected out of more than 500 entries from companies of all sizes and industries. The honors are presented by the Stevie® Awards, which organizes several of the world's leading business accolade shows, including the prestigious American Business Awards.

"Being named a Finalist in the Stevie Awards for Sales & Customer Service is an important achievement," said Michael Gallagher, president of the Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of international recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition."

These nominations follow TBG's 2006 win as Consulting Sales Organization of the Year. They also mark the fifth time since 2006 that The Brooks Group has been tapped for recognition of one of their flagship training and coaching programs.

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and The Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

Submitted by:
kevin

14Jan/090

The Buck Stops Where?

Are your clients getting their money's worth?

On a recent trip north, I ran into a problem commonly experienced by many who have traveled via airline - the dreaded ‘lost bag'. First, let me say that as a general rule, I rarely check my bag. Unfortunately, on this particular occasion I was booked on an airline with which I had no status, so I had to board at the end of the line (first mistake). I boarded the plane, only to discover all the overhead bins were full so I had to ‘gate check' my bag. When I finally arrived at my destination - no bag.

The airline representative was empathetic and very nice, and ensured me they would locate it and deliver to my hotel. However, the next morning came and went... still no bag! I called the direct number and got their voice mail. I called again at lunch and finally reached someone. She informed me that they'd located my bag in Providence, RI - she said the tag fell off so they didn't know where to send it.

I couldn't resist asking "OK, so why did you put it on a plane to Providence?" She replied that it was redirected, and they would bring to the hotel after 5pm.

At 6pm when I arrived at the hotel - no bag. I called the direct line yet again (hey, it was past 5pm right?) and got their voicemail. I left a message that I was changing hotels and gave a new delivery address. As I was driving to the new hotel, I realized it was only five miles from the airport, so I decided to stop by and pick it up myself.

There was no line at the claims office - only a man sitting behind the desk reading the paper. I handed him the claim ticket for my missing bag. After checking in the back, he returned with his supervisor and said, "That bag just went out to be delivered." I asked, "...to the hotel I left on your voicemail?"

The supervisor said, "We haven't gotten your voice message." When I asked why, she simply replied, "We've been busy and haven't had time to check our messages." At that exact moment she looked down at a message light flashing on one of the phones ...the same phone sitting right in front of the clerk reading the paper. Now embarrassed and apologetic, the supervisor took the necessary steps to ensure my bag was delivered to my new hotel (at 8pm).

I informed my travel agent to only schedule me on this airline as a last resort in the future. My question is: is this an employee problem or a management problem? With all the bad news about the economy, why are companies and people in the service industries complaining more, but not digging down and going the extra mile to do their part? Are we a nation of lazy, whining workers who want more, but who are not willing to do more to get it?

As a sales professional and consumer, I cringe at the thought that someone else might suffer this level of disregard for the consumer experience. I know that I certainly will not fly with this airline again, or spend another hard-earned dollar with any company that is not willing to go the extra mile for me!