Air National Guard Wins 3rd Annual Stevie® Award for Hiring and Recruiting Program of the Year
The Brooks Group remains among the sales professional's elite companies
The competition at this year's annual awards for sales and customer service once again featured some of America's top sales professionals and forward-thinking organizations. The honors are presented by the Stevie Awards®, which organize several of the world's leading business accolade shows, including the prestigious American Business Awards.
The Brooks Group and its IMPACT Selling® System were recognized as a finalist for Sales Process of the Year™ during the celebration hosted at Las Vegas' famed Caesar's Palace. In fact, The Brooks Group was the only professional sales and sales management training firm among the six finalists that were recognized for outstanding application of a sales model.
This year, the Stevies received more than 500 entries from companies of all sizes and industries, competing for awards in 40 categories of sales and service.
"Being named a Finalist in the Stevie Awards for Sales & Customer Service is an important achievement," said Michael Gallagher, president of the Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of international recognition. We congratulate all of the Finalists on their achievement."
These nominations follow TBG's 2006 win as Consulting Sales Organization of the Year. They also mark the fifth time since 2006 that The Brooks Group has been tapped for recognition of one of their flagship training and coaching programs.
To Hug or Not To Hug … When is it Appropriate?
Andrea Howe of Trust Matters had an excellent blog the other day on the Trust Matters website which made me think of the uncomfortable times I have experienced with clients that have ignored me extending my hand to give me a hug. Her question was “when is it appropriate to begin giving your clients a ‘professional’ hug rather than shaking their hand?”
I remember meeting a new client in Ft. Lauderdale and I was introduced to “Jane.” When Jane first approached our group of 3 she not only hugged the VP of HR and VP of Sales, but gave them a kiss on the cheek. When I was introduced she politely shook my hand with a warm smile. The next morning I went to the cafeteria to get some coffee and ran into Jane once again. This time as I extended my hand to say hello she said “we are not strangers any longer” and gave me a hug and a kiss on the cheek. Needless to say, I turned bright red and we both laughed. Since that day we have always met with a hug.
I have a small group of clients who I share hugs instead of hand shakes, but it’s the exception rather than the rule. With that said, I can say that these clients have a special status with me as clients. I’m going to throw this out to you … when is it appropriate to hug instead of shake hands? Does it help or hurt your ‘professional’ relationship? Are there any rules? Where do we draw the line?
Your comments?
A Picture is Worth a Thousand Words…
But is it worth a client?
As the popularity of social-networking websites continues to grow, here’s a word to the wise: be very careful what you display about yourself on those sites — it could cost you business.
Recently, during one of the morning talk shows, the host interviewed a consultant who advises companies and individuals regarding the information and photos posted on their Websites. He shared a story of a salesman who was working a potential $1 million deal with a prospect.
The salesperson thought it would be a good idea to invite the prospect into his circle of friends on Facebook.com. The prospect accepted the invitation, and when he started touring the salesperson’s site, he found it filled with pictures of the salesperson with beer bottles in his hands and looking like he drank a few too many of them. I think you can guess what happened next; the prospect ended negotiations with the salesperson, citing his concerns about handing over a large sum of money to someone whose passion appeared to be alcohol consumption.
When is the last time you Googled your name? Are there stories about you or pictures of you on the web? Are they flattering or embarrassing? Furthermore, there are people out there with the same name as you. Could your prospects or customers think the person in the story is you? The subject may never come up in conversation; however, you might want to be prepared if it does.
The Brooks Group Launches Virtual Sales Training Center
The Brooks Group, recently announced the completion and opening of their Virtual Training Campus and Welcome Center.
The TBG Training Center will offer comprehensive sales training and sales force development solutions to hundreds of new and existing clients around the globe.
The Virtual Campus marks the foundation of The Brooks Group's new ‘Traveless Training™' initiative, and is the first of its kind within the Sales and Sales Management Training industry. The Brooks Group has officially opened the center to enrollment from new and existing clients, and is currently slated to host its first round of virtual training seminars in early March.
Click Here to Teleport to The Brooks Group's Island
(You Must Have Second Life Installed)
Click Here to Download Second Life
Click Here to Teleport to The Brooks Group's Island
(You Must Have Second Life Installed)
Click Here to Download Second Life
The Training Center is located on it's own private island within a virtual platform, and boasts such impressive amenities as multimedia-loaded classrooms and conference halls, along with a fully-functional golf course for networking.
Motivating the Troops
Veteran sales managers have been through challenging economic times before. Somehow, some way, you and your sales team have survived. For you newer, less experienced sales managers, this recession (yes, the "r-word") may be your first. History shows us that every 8-9 years there is an economic adjustment in our economy. So guess what, welcome to the realities of managing a sales team in a challenging (yet not impossible) environment.
There are a few basic fundamentals and suggestions I would like to share with you as you navigate through this environment. Don't second-guess yourself; these fundamentals will serve you well. There are five forms of leadership:
- Example (most powerful)
- Determination
- Motivation
- Expertise
- Position (weakest)
The current environment requires you to lead by example. The attitude you present in front of the troops will set the stage for all efforts, enthusiasm, optimism and sense of teamwork. You have to be constantly up, even when the troops may be down. Never allow the economy and environment to be an excuse for not trying. As a leader you are expected to do your very best under any circumstance. Once that optimism leaves your team, it will be like pushing rope uphill.
Encourage your sales team to establish short-term goals (weekly and monthly). Long-term goals have the potential to seem too daunting in this environment. Hold the team accountable for hitting those short term goals with a combination of drive and empathy.
Celebrate the successes of your sales team, no matter how small they may be. A win is a win, and winning creates momentum and future successes.
Do not doubt your own abilities and the abilities of your team. Attack each day with enthusiasm and your team will appreciate it. More importantly they will follow your LEAD!
Here's to good selling!










