To Hug or Not To Hug … When is it Appropriate?
Andrea Howe of Trust Matters had an excellent blog the other day on the Trust Matters website which made me think of the uncomfortable times I have experienced with clients that have ignored me extending my hand to give me a hug. Her question was “when is it appropriate to begin giving your clients a ‘professional’ hug rather than shaking their hand?”
I remember meeting a new client in Ft. Lauderdale and I was introduced to “Jane.” When Jane first approached our group of 3 she not only hugged the VP of HR and VP of Sales, but gave them a kiss on the cheek. When I was introduced she politely shook my hand with a warm smile. The next morning I went to the cafeteria to get some coffee and ran into Jane once again. This time as I extended my hand to say hello she said “we are not strangers any longer” and gave me a hug and a kiss on the cheek. Needless to say, I turned bright red and we both laughed. Since that day we have always met with a hug.
I have a small group of clients who I share hugs instead of hand shakes, but it’s the exception rather than the rule. With that said, I can say that these clients have a special status with me as clients. I’m going to throw this out to you … when is it appropriate to hug instead of shake hands? Does it help or hurt your ‘professional’ relationship? Are there any rules? Where do we draw the line?
Your comments?








August 2nd, 2009 - 23:28
A hug is only appropriate with those you have a non-professional relationship with as well. For example, if you know Jane and her husband and have them over to your house for grill-outs and the like. If your relationship is strictly business related, a hug is overly familiar and can send the wrong message to clients or partners of yours that you do not greet with the same level of perceived affection. They may take this as a slight.