FedEx Office Puts Integrity Above Income
It’s refreshing to come across a company that does the right thing, even when no one is looking. While I was in Denver facilitating a sales training class last week, my client added three more students at the last minute. I normally carry an extra set or two of student materials with me just for those circumstances; however, this time I was one short.
Fortunately, there was a FedEx Office store on the first floor of the hotel, and one of the students offered to take a workbook there to make a photocopy. She returned a few minutes later and told me the clerk refused to reproduce the workbook because of the copyright markings on each page. At this point, I took the workbook to the store myself, presented proof that I worked for The Brooks Group and explained it was indeed okay to print a copy. Within minutes, I had an extra workbook in my hands.
Ironically, the clerk tried to apologize to me. No apology was necessary. In fact, I thanked her and her manager for turning away business to do the right thing. Chances are they could have taken the cash and no one would have ever known or cared.
During my future travels, I may come across similar circumstances. I’ll need to make extra copies, and I already know where I’ll go to get the services I need. Well done FedEx Office; you’ve earned a new and loyal customer.




March 9th, 2009 - 14:37
Great story, Kevin.
Certainly not everyone on the selling side or the buying side is focused on integrity these days. It’s something that can be seen as a nice-to-have, not a must-have, during these very challenging times.
Right now buyers are more risk-averse than ever. A wrong decision can be very destructive–for their companies and their own jobs. It’s a good time for sellers to leverage their integrity. For some of our clients, it gives them a slight edge in certain selling situations.