Making a Lasting Impression

We recently held an executive management program that included fifteen managers from eight different companies. As part of a special promotion, the program included lodging at a first-class hotel here in Greensboro. Were there other options? Of course there were….and probably more economical.

However, the response was phenomenal. Every manager commented on his or her positive experience with the hotel and was more than pleased with the service they received.

This is real life proof that creating a positive experience will provide a lasting impression. Whenever these managers think of The Brooks Group they will not only remember the material they learned, but they will remember the experience they had with us.

Regardless if these managers choose to do business with us or not, we have created a positive experience that they will remember and pass on to other people.

The lesson learned……pay attention to the details. They can work for you; but they can also work against you.

Think about your interaction with prospects and customers and imagine what it would feel like to be on their side. What kind of things would make a lasting impression on you?

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