Sales Management Training Through the Years
We’re ramping up for another Sales Management Symposium – our 29th, as a matter of fact. It'll be on May 12 and 13 in Greensboro, NC. You might think I’m bragging when I say we host the best open-enrollment basic training course for sales managers in the world. And I guess I am. But, we’ve been doing it since 2002. And, in that time, 705 sales managers from all over the world have participated in this one course! That doesn't even count the thousands of others who have gone through customized versions.
It’s changed a lot through the years.
Like lots of things you do for the first time, our first attempt was rough. There were a few sales managers from all over the country. We gave them some good information, but if they came to next month’s SMS, they wouldn’t recognize it.
Part of that is because the world of sales has changed so dramatically. Part of it is because we’re constantly tweaking and improving all of our content. But the end result is that every program we offer is the best we can provide!
We spend a lot of time during the two-day course talking about hiring and coaching salespeople and how to effectively hold them accountable. We know being a sales manager is hard (it's like herding cats!) and that's why we focus so much on providing tools and techniques to empower sales managers to do their jobs effectively.
If you lead salespeople, I hope to see you in May!
Marketing and Sales Alignment Are Just the Beginning
A lot of people have been talking about marketing and sales alignment for awhile. I was particularly impressed with a recent post over at The Social CMO. It featured experts like Ardath Albee, Brian Carroll, and others. I couldn’t agree with them more!
However, I’d like to adopt a slightly different view. Sure, marketing and sales efforts should be aligned, but if your customers' actual experiences with your product or service aren't aligned with the marketing and sales promises they receive, your organization faces a larger alignment problem. Put simply, the marketing, sales, and service arms of your organization should all aligned so that prospects and customers have a consistent experience. Here’s what I mean:
10 Ways Sales Managers Fail
If there’s one thing we’ve got here, it’s a lot of content. That’s how we’re able to bring ongoing value to our clients year-after-year.
The other day, I was looking through some whitepapers we put together about five years ago and came across this list of 10 ways sales managers fail. Is this still relevant in today’s new marketplace?
The Brooks Group is Named One of the Best Sales Training Companies
Wow! Last week was an incredible one here at The Brooks Group! And the thanks goes to our clients and friends.
We’re proud to announce that we were named one of the Top 20 Sales Methodology Training Companies in the world by Training Industry, Inc.
And Selling Power Magazine published their list of the Top Ten Sales Training Companies last week. We’re excited to say we’re on that one, too!
The “Hidden Thief” Within—Disengaged Employees
While the image of the disengaged employee was captured by the actor Ron Livingston in his portrayal of “Peter Gibbons” in the movie Office Space, spotting this hidden thief within your organization may not be quite that easy. Gallup recently found that almost 70% of all workers are not actively engaged at work. These workers are costing their respective companies millions. However, they are not always to blame. I believe a large number of organizations may prevent this from happening by having a strategy that is well defined and helps tackle this costly issue. The down turn in the economy has given rise to the worker that has mentally checked out but is still collecting a paycheck. What can you do? How do you spot a disengaged worker and turn things around before it’s too late?
Here is a little insight, splashed with some humor, into 5 things that indicate your employee might be disengaged. Enjoy!
Sales Evolution is a B2B Sales Blog for curious people. We talk about things like sales training, sales management, sales assessments, sales leadership, prospecting, and sales relationship building. I’m Jeb Brooks and I’ll be your host. So, please sit back, relax, and join us!- Join the Sales Community
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