23Mar/113

Stop ‘Collaborizing’ and ‘Synergating’

Are you too busy collaborizing and synergating in a conference room to get out in the field?

Too often, sales leaders and managers get stuck in meetings talking about customers instead of meeting with them. That stands in the way of what B2B sales is really about; belly-to-belly interaction with customers and prospects. And that sort of interaction isn't just for salespeople!

What does that mean?

  • Sales leaders and sales managers need to spend time working with the people that make their jobs possible: Their clients and customers.

If, as we've been told, salespeople spend only 46% of their time in direct sales interactions, how microscopic must that slice be for sales managers and sales leaders?

The best leaders make a conscious effort to spend more time in the field, learning directly from the people for whom their businesses exist.

Investments like that always pay for themselves. Always.

@JebBrooks

Comments (3) Trackbacks (1)
  1. Great points here. Having Sales Leadership out in the field can really motivate sales people as well as customers. One of the hallmarks of sales is making sure we always stay in touch with the customer. Getting out of the conference room is a GREAT way to do that.

  2. Thanks so much, Steve. Really appreciate your comments!

  3. As a sales leader, it is nearly impossible to truly understand your market and the terrain that salespeople have to navigate without having face to face customer/prospect interaction. The voice of the customer is the best tool we have to gauge where the market is and where it is going. Whether developing strategy or engaging and motivating your team, this is one key ingredient that cannot be left out of the mix. There is a reason the I & M in IMPACT are two of the most important and extensive stages of the sales process.


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