Do You Ever Leave Worthless Voice Mails?

I received the most ridiculous sales call I have ever received this week. It was left on my voice mail and went something like this:

"Hello, my name is ___________. My company is ____________ and I am the president. I'd like to leave my phone number so that you could call me in the next several weeks so that we can schedule a time for our phone conference. My # is _____."

What is wrong with this picture? Unfortunately, just about everything. Let's look:

• I don't know who he is.
• I don't know his company.
• I don't care if he is the president.
• I don't know what his company does.
• I don't know how I could benefit.
• I am not going to call him back - he's trying to sell me something.

Other than that, his call was great, wasn't it? What should he have done? What would have been a better message? Let's revisit the same call, with some changes.

"Hello, I'm __________, president of ______________. I understand from researching your company that you may be an ideal candidate for ____________. My firm specializes in _____________ and we may be able to help you. I certainly don't expect you to return my call. However, if you're so inclined my number is __________. In the absence of my hearing from you, I hope you'll be in a position to accept my call in the next few days."

What makes this better?

• It shows that he understands my situation.
• He ties in how he can help me.
• He indicates that he does not expect me to return his call.
• He leaves a degree of "intrigue."
• He does leave his # - just in case.
• He indicates that he will be calling me in the next few days.

Sales is all about words. The correct words said correctly. Hope this helps. By the way, I'm not calling the guy back - it's his job to call me, isn't it?

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