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	<title>Sales Evolution</title>
	<link>http://www.brooksgroup.com/blog</link>
	<description>100% Sales Information, Conversation, &#38; Observation</description>
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		<title>What Prospects Really Want</title>
		<description><![CDATA[Your prospects probably want two, seemingly contradictory things. They want to feel in complete control of their buying process. They secretly want to be led through their buying process. In other words, prospects want control and a leader. Let me give you a personal example. Last year, I was placed in charge of a committee [...]]]></description>
		<link>http://www.brooksgroup.com/blog/index.php/2012/02/02/what-prospects-really-want/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-prospects-really-want</link>
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		<title>The Role of a Cell Phone During a Sales Call</title>
		<description><![CDATA["What do I do with my cell phone on a sales call?" was a question posed at one of our most recent sales seminars. It's a good one. Picture this: You're meeting with a Whale -- your ideal prospect. Something good will inevitably come out of this meeting...if you perform flawlessly. The trust is there. [...]]]></description>
		<link>http://www.brooksgroup.com/blog/index.php/2012/02/01/the-role-of-a-cell-phone-during-a-sales-call/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-role-of-a-cell-phone-during-a-sales-call</link>
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		<title>Anticipation as a Market Advantage</title>
		<description><![CDATA[So much has been written about Apple's rapid ascent than any of us could read in a lifetime. For example, more iPhones are sold everyday than babies are born. In the spirit of an over saturated topic, I'd like to add my own tale to the mix. I'd also like to hear what you can apply to your own [...]]]></description>
		<link>http://www.brooksgroup.com/blog/index.php/2012/01/30/anticipation-as-a-market-advantage/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=anticipation-as-a-market-advantage</link>
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		<title>Arrive Before You Get There</title>
		<description><![CDATA[According to a Harris Interactive Poll, 23% of people routinely search the names of business associates before meeting them. That means a prospect "Googles" you before one out of every four meetings. It also means your online reputation is critical to building trust and breaking through the invisible wall of apathy and resistance that exists [...]]]></description>
		<link>http://www.brooksgroup.com/blog/index.php/2012/01/09/arrive-before-you-get-there/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=arrive-before-you-get-there</link>
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		<title>Prospecting by Email</title>
		<description><![CDATA[Are you prospecting by email? First of all, the phone is - almost - always better. But, you don't have every prospects' phone number. So, if you find yourself sending prospecting emails, here are four rules: Keep it short: It can't be longer than a blackberry screen. It better be tailored: If you're sending generic [...]]]></description>
		<link>http://www.brooksgroup.com/blog/index.php/2012/01/07/prospecting-by-email/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=prospecting-by-email</link>
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		<title>Comfort with Ambiguity</title>
		<description><![CDATA[Becoming comfortable with ambiguity is essential to professional selling. That’s because there’s an invisible wall between salespeople and their prospects. It’s built of apathy or resistance. Prospects are often apathetic or resistant to a salesperson’s efforts. Salespeople might even be feeling that way about some of their prospects. And, anytime there’s a wall between two [...]]]></description>
		<link>http://www.brooksgroup.com/blog/index.php/2011/12/28/comfort-with-ambiguity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=comfort-with-ambiguity</link>
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		<title>11 Best Sales Evolution Posts of 2011</title>
		<description><![CDATA[Well, we're getting close to that time of year when cable television networks broadcast their retrospectives. Since we can't provide a reality television marathon, we've decided to offer links to our eleven most popular posts of 2011. So, here they are...as chosen by YOU, our readers: Is it Better to Ask Permission or Beg Forgiveness? [...]]]></description>
		<link>http://www.brooksgroup.com/blog/index.php/2011/12/26/11-best-sales-evolution-posts-of-2011/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=11-best-sales-evolution-posts-of-2011</link>
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		<title>Why Younger Salespeople Don&#8217;t Like the Phone. And What To Do About It.</title>
		<description><![CDATA[First, I'll admit it...I'm generalizing here, so forgive me for that. A lot of younger salespeople don't like to use the telephone. Younger salespeople enter the job market with more knowledge of technology than the people they're replacing. This can be a tremendous asset. Effective sales technology improves time management and makes every step of [...]]]></description>
		<link>http://www.brooksgroup.com/blog/index.php/2011/12/08/why-younger-salespeople-dont-like-the-phone/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-younger-salespeople-dont-like-the-phone</link>
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		<title>Prospect offers a drink. What next?</title>
		<description><![CDATA[Not everything in sales is as complicated as funnel management or sales forecasting. Let me present a familiar conundrum: You’re in a client’s office for a meeting and she asks if you’d like anything to drink. Do you accept? This ubiquitous situation presents salespeople everywhere with a dilemma: If I accept, am I being too [...]]]></description>
		<link>http://www.brooksgroup.com/blog/index.php/2011/12/06/prospect-offers-a-drink-what-next/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=prospect-offers-a-drink-what-next</link>
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		<title>Avoiding the Activity Trap</title>
		<description><![CDATA[Many salespeople make the faulty assumption that activity leads to results. “As long as I’m doing something,” they argue, “results will come.” This is a mistake. It's the best way to get stuck in the activity trap. The activity trap occurs when you begin working too hard to make the sale. Sales is much simpler than [...]]]></description>
		<link>http://www.brooksgroup.com/blog/index.php/2011/11/23/avoiding-the-activity-trap/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=avoiding-the-activity-trap</link>
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