28Dec/111

Comfort with Ambiguity

Becoming comfortable with ambiguity is essential to professional selling. That’s because there’s an invisible wall between salespeople and their prospects. It’s built of apathy or resistance. Prospects are often apathetic or resistant to a salesperson’s efforts. Salespeople might even be feeling that way about some of their prospects.

What's on the other side?

And, anytime there’s a wall between two people, ambiguity exists. Salespeople have to work to understand what’s behind that wall. We have to work to understand why a prospect would buy from us.

The wall gets broken down by whoever (prospect or salesperson) most want what’s on the other side. For prospects, that’s whatever is being sold. For salespeople, it’s the sale.

Regardless, until it’s broken down, the wall of apathy or resistance creates ambiguity.

We’ve all been in sales situations where we’re disinterested in working with a particular prospect. Maybe our focus is elsewhere (a vacation) or perhaps we’re thinking this prospect will be a pain in our side. Regardless, we’ve certainly been resistant.

We’ve also all been in situations where prospects are apathetic or resistant to our sales efforts.

Our jobs as salespeople, however, rest on our abilities to overcome those feelings and break down that wall. 

How do you break it down? What's the best way to understand what's on the other side of the "wall"? Let me know.

- @JebBrooks

30Sep/112

The Real Reason Salespeople Should Use Social Media

The days of salespeople saying "that social media stuff is useless" haven't gone away, yet. There are a lot of people who don't think they need to use these tools. But salespeople who know how to take advantage of these tools put themselves at a real advantage.

Using Social Media provides salespeople with an opportunity to generate a positive first impression. That's a good thing since the first impression is the most lasting.

Here's what I mean...

It’s now common practice for prospects to “Google” a salesperson before they agree to meet with them. Because Google really likes Twitter and LinkedIn, those sites rank highly in search results. That means you, as a salesperson, have the chance to influence what your prospects think of you before you meet with them.

Why would you NOT take advantage?

WHAT TO DO:

LinkedIn profile ought to do the following things:

  • Explains what you do for your customers.
  • Provides specific results you’ve produced.
  • Offers recommendations from happy customers.

Twitter feed should do these things:

  • Shows you engaged with your area of expertise.
  • Reveals information that’s valuable to prospective customers.
  • Leads your customers to information that they'll find valuable.

WHAT NOT  TO DO:

A LinkedIn profile is not a resume.Why would I decide to buy from you if it looks like you're planning to leave at the next opportunity?

By the same token, a Twitter feed should not reveal too much of your mundane day-to-day life. I don't care what you had for lunch. And neither do your customers.

So, get going on this! It's free and easy.

@JebBrooks

17May/114

What if you really do offer excellent customer service?

Since everybody says, “we’ve got GREAT customer service,” it just gets drowned out. It ends up meaning nothing, right?

So, my question becomes:

What do you do if you really DO offer excellent customer service? How do you prove it?

Here are two ways. Perhaps there are more you could help me with…

1. Prove it by the way you behave during the sales interaction.

  • During a prospect’s buying experience, you have the opportunity to differentiate yourself AND represent the upcoming ownership (or service) experience for your prospect. The best way to do this is to promise a lot and deliver more. In other words, follow-through on everything you commit to. And, when it’s possible, offer a bit more. Although, you’d better be certain your soon-to-be-buyer actually experiences what you’ve promised.

2. The other way is to procure as many testimonials, references, and other third-party “validators” as possible.

  • Prospects expect you to make claims about your offering, but they’re impressed when someone else does. The secret to a great testimonial is similarity between its writer and reader. In other words, if your prospect is a VP of Sales from a mid-sized medical device company in Poughkeepsie, NY. Find someone with as many of those characteristics as possible who can verify that you deliver excellent experience. The same, of course, is true of a reference or case study.

How else can you rise above the noise and prove to a prospect that you really do offer excellent customer service?

@JebBrooks

3May/110

How Well Does Your Net Work?

Even in an online world, offline networking is a crucial skill. Making meaningful connections with others in social settings can lead to marvelous business opportunities (if you grow them the right way). I think there are four skills that great offline networkers have developed.

1. They have a healthy self image. They view themselves in a positive light as a friendly, outgoing person. Because they see themselves this way, others see them as such, too. Their positive self image makes other people comfortable in unfamiliar settings. It also makes them comfortable as they meet new people.

2. They have a genuine interest in other people. Because they are truly interested in what others have to say, as well as stories other people tell about themselves, people are very open to them. This moment alone can create the most positive and beneficial relationships.

3. They have developed good memories. They are adept at remembering names and faces, as well as what the people they have met are all about. Their excellent memories allow them to recall who they know in relation to certain issues, markets and prospects. If this is a challenge, there are all kinds of tricks you can use (associating names and facial features, repeating a person's name...)

4. Finally, they have relaxed personalities. They never come on too strong or are overbearing. People who come on so strong tend to repel people, which is not the object of networking (nor is it the object of selling).

It's important to defeat negative attitudes you have toward networking. Only then can you capitalize on the benefits of creating meaningful relationships with people who stand to benefit from what you're offering!

@JebBrooks

18Feb/111

The Rewards of being More Than a ‘Traditional Salesperson’

Last week I was invited to speak at a “Small Business Success Series” at a local association which I was excited to do.  An important part of our IMPACT Selling methodology is “positioning” yourself as something more than a traditional ‘salesperson’ who delivers their “pitch” or “value proposition”.  Speaking is one of the positioning strategies we teach (and it’s #3 on our top 14 list as the most effective prospecting strategies with cold calling being #14!)

I was anticipating an audience of novice selling professionals who had weekly and daily ‘cold call’ requirements.  To my surprise over 75% of my audience has been selling for at least 5 years and more.  At the end of my talk I was approached by the Regional Director of Operations of a major hotel chain who was attending with some of his sales people (major kudos to this manager who “walks the walk” with his people!).  He asked me if I would speak at his upcoming meeting of franchise owners and general managers on the same subject.  The moral of this story is this … if you really want to succeed in selling, stop cold calling & delivering your ‘sales pitch’.

Work on positioning yourself as a business expert or advisor and prospects will come to you.  We call that “pull prospecting” and that is every sales professionals desire, right