My wife and I bought a home in Greensboro, NC about a year ago. Just recently, the construction superintendent started a blog filled with great tips relative to lawn care, getting the house ready for winter and other things like that. Every time he updates his blog he shoots me an email to let me know.
I’ve found great value in these tips.
When I get them it lets me know that the superintendent genuinely cares about his customers and wants to make sure that they’re knowledgeable about and happy with their purchase. This is great customer service and a phenomenal way to stay in front of your customers.
In the past, people and organizations could publish tips to their customer base in the form of newsletters, either physical or electronic. Nowadays, though, you can use a blog as a powerful, dynamic way to stay in touch with your customer base.
*** The Bottom Line ***
It’s super-easy to start your own blog (in fact, there are tons of free blogging programs out there), blogs are fast becoming a popular method of communication, and it’s a good way to provide information to your customers and to position yourself as a value resource…not just “another salesperson.”