The Power of Simplicity

I’m at another wonderful Sales 2.0 Conference in San Francisco and am struck by the complexity with which solutions to common problems are presented.

There are over 2,000 Apps that a sales-driven organization can deploy. Each one complex by itself, let alone in combination.

Despite the impressive solutions, they don’t seem to be working as well as expected. For example, vast amounts of money are spent on CRM, but 74% of organizations have poor CRM adoption, according to CSO Insights. Further, an overwhelming $75 billion dollars is spent each year on righting software mistakes.

All of this is disconcerting to me because I prefer simplicity. The good news? I’m not alone . . .

  • “Life is really simple, but we insist on making it complicated.” – Confucius
  • “If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein
  • “If you’re not simple, you can’t be fast. And if you’re not fast, you’re dead.” – Jack Welch

Your Sales Training efforts should be the same. A sales process should mirror your prospect’s process for buying. It’s that simple. Any technology, any interaction, any effort your sales team invests in their prospects should move them closer to earning a sale. It’s not as complicated as it sometimes seems . . .

- @JebBrooks

About Jeb Brooks

Jeb Brooks is President & CEO of the The Brooks Group, one of the world’s Top Ten Sales Training Firms as ranked by Selling Power Magazine. He is a sought-after commentator on topics related to sales, sales management, and adult learning, having appeared in the Wall Street Journal, Money, Fortune, and CNN. Jeb is the author of four books and numerous articles.