Salespeople: Do Your Own Marketing

It seems more companies now than ever face a marketing v. sales debate. It usually goes like this: Marketing: “This sales department just ignores the leads we send them. They don’t take advantage of the new collateral we’ve developed. And they certainly don’t appreciate all of the work we did on the new brand. Why don’t they get it?” Sales: “Those marketers just don’t get it. We want leads. Qualified leads. But they never send any. They’re too busy building a brand. Customers don’t care about a brand. Why do they keep wasting their time?” High IMPACT Salespeople don’t join in…


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Sales Leadership Conference

Earlier this week, I was in Las Vegas for Selling Power Magazine‘s Sales Leadership Conference. It was for sales leaders who wanted to create more effective sales teams that yield higher productivity, sales, and customer satisfaction. If there was a thread running through the conference, it was that we — as Sales Leaders — need to listen. We need to listen to our customers. We need to listen to our partners. We need to listen to our sales teams. We need to listen to the marketing department. We need to listen to others in our companies. We need to listen to our…


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