Salespeople: Do Your Own Marketing

It seems more companies now than ever face a marketing v. sales┬ádebate. It usually goes like this: Marketing: “This sales department just ignores the leads we send them. They don’t take advantage of the new collateral we’ve developed. And they certainly don’t appreciate all of the work we did on the new brand. Why don’t they get it?” Sales: “Those marketers just don’t get it. We want leads. Qualified leads. But they never send any. They’re too busy building a brand. Customers don’t care about a brand. Why do they keep wasting their time?” High IMPACT Salespeople don’t join in…


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