The Positioning Power of Social Media Profiles

High IMPACT Salespeople understand the power of positioning. They value the benefits that flow from being thought of first, last, and always in the minds of their prospects. To be well-positioned in your marketplace really means that your prospective customers think of you when they have a need for whatever you sell. Those High IMPACT Salespeople also recognize the power of social media as a positioning tool. It’s now common practice for prospects to “Google” a salesperson before they meet with them. You can easily influence what they find. Here’s why: Social media profiles rank highly in search results; AND…


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Facebook’s Impact on Salespeople

I noticed a great post by Mark Hunter on his “The Sales Hunter’s Sales Motivation Blog.” It’s about the influence Facebook can have over a salesperson’s sales efforts. He makes the simple, but powerful point that its influence can be good (if, for example, your friends post positive comments on each others’ walls) or negative (if, for example, your friends post demotivating things). First, I believe strongly that social networking plays a critical role in today’s selling environment. However, there are important considerations…


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The Socially-Appropriate Way to Approach Facebook, LinkedIn, and Twitter

Tools like Facebook, LinkedIn, and Twitter have given ”networking” a whole new meaning. And, for sales professionals, it can be about more than just reconnecting with old flames and friends. Salespeople have been using parties to develop business relationships for generations. And online networking services can do the same thing. Use them as a powerful tool to gain information about your prospects and competitors. There are a lot of people using science to analyze what works best on these sites, but I thought I’d post something a bit more basic…here’s a quick run-down of what’s “socially-appropriate” on each site.


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