In the spring of 2001, Steve McCreedy was General Manager of a family of major radio and cable television properties who thought he knew everything about sales and sales management. He came to a Sales Management Symposium at The Brooks Group that year, and he credits this experience with changing his life. Over the next several years, Bill Brooks steadily recruited Steve to join The Brooks Group, and in January 2003 he came on board. (That’s Steve’s version of the story. If you ask Bill Brooks, he’ll say Steve kept asking for a job and finally "sold" him).
Either way, Steve definitely practices what he preaches! Since 2003, Steve has used IMPACT Selling strategies himself and built a reputation for helping clients attack their sales challenges with practical, down-to-earth solutions. He knows that getting the results his clients expect takes a strong vision and tactical application of knowledge…so he can be relied on to “call it like it is.” As he so often tells his clients, “If I don’t shock you a little, I’m not doing my job!”
Not only is Steve called on often to teach IMPACT Selling, he has quickly become The Brooks Group's resident expert on How to Sell at Margins Higher than Your Competitors. As a veteran of the broadcast advertising industry, Steve is a self-proclaimed “recovering price-cutter.” He understands the challenge that salespeople face and it's his absolute belief in the principles of selling value – and his personal experience learning from successes and mistakes – that enables him to teach the topic with such conviction.
After graduating from Elon University in North Carolina, Steve worked for Arby's Restaurants as Regional Director of Operations. He was recruited by the broadcast industry in 1988 and began as a Sales Executive. He then took a "once in a lifetime opportunity" to work as an Event Manager on the Senior Professional Golf Tour. After two years, he said goodbye to the Tour to become the Director of Sales for a small broadcast company where he was subsequently promoted to General Manager. In addition to his training expertise, Steve also holds CPVA, CPBA, and TriMetrix® certifications for reading and interpreting assessments. |
After hours and on weekends, Steve, who has an 8 handicap, is on the golf course. His current hobby is coaching another Brooks Group Account Manager, Steve Hackett, on his golf game. Steve has two grown children, Meredith, who's married and has given Steve the opportunity to spoil two grandsons; and Scott, a rescue swimmer in the U.S. Navy. |
“Our turnover rate was 70% in the sales department until we started using Brooks. Now our rate is below 20% in the first year and both of those were when I went against the recommendation. The issues the testing predicted were exactly why they were terminated… The biggest advantage (the TriMetrix profile) gave me is that after selecting the appropriate candidates it gives me a game plan on how to manage and coach them.” Garry Kishbaugh, President, Classic Sales & Marketing, Inc.
“…I reached out to you for guidance in trying to understand why some of our team members weren’t realizing success in achieving their revenue goals and objectives… You quickly established your role as a coach… (and) you spent time addressing (the sales reps) individual trouble spots they were experiencing… I can’t thank you enough for the active role that you play in understanding our business and the challenges we face and unselfishly sharing your expertise.”
Colleen Nabhan, Publisher and General Manager, Targeted Publications, Division of Virginian-Pilot Media Companies
“Steve became our most trusted advisor….He knows us inside out. He has assessed all our sales force, coached me into keeping, …and training my sales force….I would be happy to recommend Steve McCreedy and The Brooks Group to anyone I know or do business with….Thank you for helping us become even better than we are.”
Chris Falardeau, National Sales Manager, Adex Systems, Montreal (Quebec)
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Meet Our Team > Steve McCreedy
