Perfect Phrases for Lead Generation

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Prospecting for new customers is a key part of every salesperson’s job — and perhaps the most challenging part. Your leads, your approach, your timing — everything needs to be perfect. That’s why you need Perfect Phrases for Lead Generation by renowned sales guru Bill Brooks. He’s assembled a winning collection of proven sales strategies for the 21st century — each linked with appropriate phrases for every customer scenario. Using his surefire selection of targeted phrases, you’ll learn how to:

·        Identify the 25 types of clients-and customize your words to win them over

·        Master the 10 principles of direct prospecting using the right phrases to turn cold calls into cash

·        Expand your customer base — and grow your sales — faster, bigger, and better

Filled with hundreds of ready-to-use phrases, specific sales pitches, new communication tools, and other networking secrets, this invaluable handbook puts all the tricks of trade at your fingertips.