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The Military Recruiting Strategies and Tactics book lays out the six steps of the IMPACT Selling® System in easy-to-understand terms for recruiters charged with finding people to join the branches of the armed services.

The IMPACT Selling System is principles-based, prospect/applicant-focused, needs-driven and non-manipulative. It’s designed to take recruiters through the steps of finding qualified prospects/applicants to developing trust, asking the right questions, recommending the right solutions, proving their claims and gaining the commitment.

IMPACT is an acronym that stands for Investigate, Meet, Probe, Apply, Convince and Tie-It-Up. This book is densely packed with useful tips and information and makes a great reference tool for people who want to employ a proven sales model.