Street-Smart Sales Training: When Consultative Selling isn't Enough
At The Brooks Group, our main focus is what salespeople will do differently after the training is over. For starters, we teach the IMPACT Selling System – not high-minded theory – but a series of specific steps proven to help salespeople close more sales with less resistance.
IMPACT Selling training tackles real-world selling challenges to help salespeople get past the sticking points that hold them back. They’ll learn:
- How to target the right people and prepare meticulously for each meeting
- What to say in the first few seconds to set the sale up for success
- How to transition from one phase of the sale to the next without pressuring prospects
- How to build on needs-based selling with a powerful focus on underlying wants
- What questions to ask, when to ask them and ways to phrase them diplomatically without losing their punch
Need to Train a Large, Geographically Dispersed Sales Force?
If you need the flexibility to conduct your own training on demand, we can license the IMPACT Selling System so it’s delivered by your internal training team. Many of our competitors can't or won’t license their content because underneath all the proprietary jargon, there's not much substantive material to teach. IMPACT is a solid system for selling that works whether it’s taught by us or anyone else who's trained to deliver it.
An IMPACT license agreement offers a cost-effective option if …
- You have a sales team of 50 or more
- You have an internal training team
- You’d like to offer ongoing training
- Your company is rapidly growing
- You have fairly high turnover in your sales department
We’ll work with your corporate trainers and certify them to train your salespeople in the IMPACT methodology. And we’ll continue to support your internal training team after they're certified.
With a license agreement you "own" the IMPACT Selling System, so you can train whenever and wherever you need to – that means less time out of the field and no outrageous per-head fees each time you train. Learn more about how you can license our intellectual property and infuse your internal training program with our street-smart sales expertise.
When the System Works, the Package Doesn’t Matter
The engine behind our training is always IMPACT Selling. You can stick that powerful engine into any chassis... the make, model and color simply don’t change the engine’s powerful performance.
Many clients have questions about how IMPACT will apply to their industry, their sales team… Because IMPACT focuses on the sales process itself – we can adapt the delivery format and the terminology to fit your organization. We offer Open Enrollment seminars, fully customized training, reinforcement and follow-up programs – even licensing agreements to deliver the IMPACT Selling System through your internal training team.
Real-Life Reinforcement Drives Improvement
Lots of sales training programs make it sound like you can “send ‘em in” for a few days of training and see sales results skyrocket – but that’s not how learning happens in the real world.
At The Brooks Group, we've developed reinforcement programs that make learning long-term and concrete:
- Ongoing coaching that helps your team apply what they've learned
- Electronically delivered follow-up resources targeted to each person's stumbling blocks
- A do-it-yourself sales meeting kit with 52 "instant" skill building meetings
This kind of follow-up turns the IMPACT System into a tangible tool for winning the sale. It's the experience of successfully using the system that makes learning it stick.
Want to Learn More About Our Training Philosophy and Methods?
If you’re considering working with us to train your team, feel free to take a look at some of our free resources, sign up for our newsletter or attend a Webinar and see if we're a good fit for your organization. If you’re just starting your search for sales training, you may want to learn more about how to pick a sales training firm.
Ready to Discuss Your Sales Training Needs With One of Our Experts?
Contact Us for More Information About Our Services:
Fill out the form below or call us directly at 1-866-610-7262.
