With The IMPACT Selling® System, You Can Expect the Following:
- IMPACT will bring clarity to your sales efforts.
There's nothing like a game plan to transform scattered and uncoordinated sales efforts into an intuitive strategy. The linked, sequential IMPACT Selling process - Investigate, Meet, Probe, Apply, Convince, Tie-It-Up - allows salespeople to know where they are in the sale and what move to make next.
Once you know the stages that the buyer has to go through to buy, moving the sale in the direction you want - managing the sale - becomes easy. And once you can manage the sale, you'll find that IMPACT makes managing your sales team a straightforward and aligned process as well.
- IMPACT will generate bottom-line results faster than other methodologies.
Because the IMPACT Selling process is modeled on prospects’ buying process, it is natural to the sales interaction itself, making it easy for the sales professional to "move the needle" with these new skills immediately after training. And this self-rewarding nature means implementing the IMPACT Selling System throughout your sales team is easy.
Even better, for large or enterprise-wide sales forces, The Brooks Group can license the IMPACT Selling methodology to make implementing the system even more efficient and cost-effective.
Here's how each stage of IMPACT benefits top line sales and helps high and medium performers reach the next level of performance:
IMPACT Transforms Each Stage of the Sale
Investigate = More qualified leads and higher call-to-appointment ratios
With IMPACT you can predict how likely prospects are to complete the buying process. And because pull prospecting methods will bring in more consistent, qualified leads to begin with, you can focus on the leads that are most likely to buy. You'll make fewer phone calls and get more sales appointments (and sales).
Meet = Faster rapport-building and easing the inevitable tension of any selling situation
Transform your initial sales appointment from awkward small talk to the most important 2-3 minutes of the entire sale. It's true, the initial meeting is more important than the close; in fact, it determines the close! Use our five techniques to ensure more sales meetings progress to actual sales.
Probe, Apply, Convince = Higher presentation-to-close ratio
Consultative selling strategies are pretty much all alike, but if you need practical, street-smart sales tactics and techniques for applying sales strategy, The Brooks Group stands alone. Between 3-deep questioning sets and the 7-star approach, our content takes the mystery out of consultative selling. Bottom-line: with IMPACT, you'll close more presentations than ever before.
Tie-It-Up = Higher number of sales “closing” themselves
Most sales professionals get tunnel vision as they approach "the close," with most of their attention simply on securing the immediate sale. IMPACT will teach you to tie-up the sale to ensure the long-term viability of the sale and the business relationship. This translates to more repeat business on better terms - driving cost of sales down and revenue way up.
More information about IMPACT and The Brooks Group sales training:
First, to get more information on IMPACT, read more about our methodology details or take advantage of our free resources for sales professionals.
Or if you're convinced that The Brooks Group is the right fit for your sales training, contact us to set up a call, or take a look at the process for getting started with The Brooks Group.
