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It’s challenging to build a business in any
climate. But it’s more essential now than ever to be strategic about the way you court new clients. That’s even more true for small and medium
sized organizations that seek the business of larger companies.

Join us for our next show on November 19th  when we will be back in the studio with Will Brooks, author of “How to Play Bigger than you are”, which will be released on November 3rd.  We will be discussing how medium sized organizations can effectively win the business of larger companies. 
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Guest Bio

Will Brooks is the President of The Brooks Group and most recently authored the book Playing Bigger Than You Are: How To Sell Big Accounts Even If You’re A David in a World of Goliaths (John Wiley and Sons, 2009).

Will worked closely with his father, the late Bill Brooks – founder of The Brooks Group – for well over a decade. He has seen The Brooks Group grow and prosper by helping companies and individuals in countless industries, the government & military sectors, and even non-profits which use sales principles and techniques to be more effective at achieving their business goals.

In addition to his strategic responsibilities at the company, Will continues to work with a select group of clients to help them improve their sales and sales management effectiveness. He also works with The Brooks Group’s resellers to promote growth, structure, and retention within the company’s global channel partner program.


The SalesBuzz Past Shows

  • What You Can Do To Optimize Your Sales Effectiveness
  • The Importance of Lead Nurturing
  • 6 1/2 Tips for Presenting Price
  • And many more!