Steve McCreedy has written a new post on the Brooks Group Blog.  Steve poses the question, "Do You Want to Train Your Sales Staff or Change Your Sales Staff?"  We are all too familiar with the scenario of a sales team investing in sales training and after a few weeks of being back in the field, they fall back into their old routines and their management team is unhappy because they experienced no immediate change in sales results.

Read the entire article, How to Change Your Sales Culture.