Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size.
"Playing Bigger Than You Are" is the topic of a new book from authors William T. Brooks, founder of The Brooks Group and William P. G. Brooks, President of The Brooks Group. This book is well worth the read for anyone who wants to find a way to compete with the bigger fish, yet feels like the odds are stacked against you. "Playing Bigger Than You Are" is currently available for pre-order from Barnes And Noble.