You asked a question I struggled with a few years back. Here are my thoughts from what I've done to address it over the past few years... In my experience, people are simply looking for proof that their vendor (salesperson, contact, provider...) is an expert in whatever they proffer. Sending unsolicited...

I feel that I understand the strategy and tactics of online marketing fairly well. However, I need help with offline marketing. What offline marketing strategies worked well for you? It seems to me that offline marketing such as sending letters to a list costs a lot and produce very little respone. Any...