Elevating the Sales Profession – Our Cause

Yesterday, in an impressive value-building move, our bank sent us a 40-minute video of a recent speech by bestselling business author Jason Jennings.  He spoke about his research on top-performing companies.  It was a great presentation, but one thing he said really caught my attention…

Great Companies Turn What They Do Into a CAUSE.

A cause, he said, is more than a mission statement or vision statement. It’s big and bold. It’s inclusive. It’s kind of like the BHAG (“Big Hairy Audacious Goal”) that Jim Collins and Jerry Porras talked about.

Jennings told the story of Microsoft founder Bill Gates and his cause. Gates wanted to put a computer on every desk in the world.  A laughable thought in the mid-70’s. But Microsoft did it because it drove everything they did. It was their cause!

At The Brooks Group, our cause is clear. For too long sales has been unfairly marginalized as a profession. And that’s too bad because we’ve all heard the old cliche that we’re all in sales. So…

Here at Brooks, We Work to Elevate the Sales Profession.

We work on it strategically by training sales forces at organizations big and small all over the world.

We work on it tactically by eliminating the most offensive word in sales, for example.

We work every day to make sure the sales profession is viewed as one of high integrity and trust.

Elevating salespeople and this noble profession is what gets us out of bed in the morning. It floods our veins. We know how bold and exciting our cause is. We’re enthusiastic about it. It’s the fuel for our passion.

We don’t do it for the money. We do it because we’re passionate about our purpose.

Will you help us fight for our cause?





Jeb Brooks

About Jeb Brooks

Jeb Brooks is President & CEO of the The Brooks Group, one of the world’s Top Ten Sales Training Firms as ranked by Selling Power Magazine. He is a sought-after commentator on topics related to sales, sales management, and adult learning, having appeared in the Wall Street Journal, Money, Fortune, and CNN. Jeb is the author of four books and numerous articles.


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  1. Steve Hilliar says:

    What you are describing here is typical. It is why there is only a handful of sales people in any organization who are capable.
    The big problem is most sales people are not aware there is a difference between making a simple sale and making a major sale. The skill set required for each is totally different.

  2. Jeb Brooks
    Jeb Brooks says: (Author)

    Thanks for reading, Steve. There are definitely differences in all types of sales (selling a luxury jet is different than selling a stick of chewing gum).

    Regardless of those differences, at their core, all salespeople should be trustworthy, customer-focused professionals who provide value to their prospects and customers. That transcends every type of sale.

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