31Aug/070

How To Subscribe To A Blog (Using Google Reader)

In my first post on "How To Subscribe To A Blog" using Yahoo's reader I gave step-by-step instruction for using Yahoo's reader. In this post I'm going to give you step-by-step instructions on how to subscribe to a blog using Google's Reader.

If you already have a Google account it's really easy. If the blog you are reading has a Google Button, simply click the button, and the blog to your iGoogle homepage, or just to the Google Reader. If you don't already have an account with Google, here are 6 easy to follow steps to start using Google's reader.

Step 1: Go to http://www.google.com/reader

Step 2: Click on the link entitled "Create an account now" located at the bottom of the login box. [Image 1]

[Image 1]
Google Reader

Step 3: Login to Google reader

Step 4: Add a subscription. To add a new subscription to your reader, click the "Add subscription" link located on the left side of your screen. [Image 2]

[Image 2]
Add Subscription

Step 5: Copy the feed URL into the add subscription box and click the "Add" button [Image 3]. The URL for our blog is: http://feeds.feedburner.com/salesevolution

You can also do a search for something you're interested in and click the add button. [Image 4]

[Image 3]

[Image 4]


Step 6: Once you've found what you're looking for, click the "Subscribe" button to add the feed to your reader. [Image 5]

[Image 5]

Your feed has now been added to Google reader. Simply click on the link to begin reading your new feed. Now every time you come back to Google's reader, if there is a new post, you will see a number by the link informing you there are new posts on the blog. [Image 6]

[Image 6]

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by Jared Filed under: Sales Technology No Comments
19Jul/070

How To Subscribe To A Blog (Using Yahoo) 1 of 4

Have you ever considered subscribing to a blog? Well, a RSS or "Really Simple Syndication" subscription is just what you need to begin. An RSS feed is comparable to that friend who will contact you every time he has something new to share. That is how blogs work. Once you've subscribed to a blog, and there is something new "Posted", you will be notified every time there is a new post.

Whatever your interests are - cars, technology, sales, arts & entertainment, politics, science, sports, cats, etc. - you'll find a blog to match. I personally subscribe to over 20 blogs and also have my own personal blog. I've really benefited from every blog I subscribe to, so I thought I would post some easy-to-follow instructions on how to subscribe to a blog.

Whether you want to subscribe to 1 or 100 blogs, the steps are the same. There are hundreds of different options, but I am only going to show you 4 of them. We'll start in this post with Yahoo.

Yahoo's RSS reader is integrated into My Yahoo. It is very easy to use, and almost every blog has an easy-to-use link to add their blog to your reader.

Step 1: You'll need an account with my.yahoo.com. If you already have an email address with Yahoo, you will use that same account information. If you don't have an account, go to:

https://login.yahoo.com/

When you reach the "Sign Up" under login screen, click. "Don't have a Yahoo! ID?"
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Step 2: Once you've setup your account, you can start adding pages two different ways. Your first option is to do a search in your preferred search engine for a topic you're interested in. For example, you can go to Google and search for "sales blog". Then you can scroll down and click on "Sales Blog: Sales Evolution" - then click on the null button to add to your "My Yahoo" reader.

Step 2 - Part Two:
The second way to add a feed is to add a page to your My Yahoo page. You can do this by clicking on the "Add Page" link:
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Then Click "Add RSS Feed..."
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Then search for a topic you're interested in:
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Find the blog you want, and then click the "Add" button:
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Congratulations on your first blog subscription! Now you're well on your way to navigating the blogosphere.

Be sure to catch the next post for subscribing to a blog using Google's Reader

[ratings]

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by Jared Filed under: Sales Technology No Comments
22Mar/070

Last Day To Enter The Sweet Sixteen Giveaway

We had an overwhelming positive response and want to thank everyone who entered our giveaway. Cutoff to enter is today 3/22/07 at 5pm EDT. Please enter your results at the previous post. We had over 110 people enter so far and here is the breakdown.

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  • North Carolina 28%
  • Kansas 24%
  • Florida 19%
  • Ohio State 12%
  • Georgetown 5%
  • UCLA 4%
  • Texas A&M 2%
  • Memphis 2%
  • Oregon 1%
  • Southern Illinois 1%
  • UNLV 1%
  • Tennessee 1%
  • Pittsburgh 1%
  • Butler 0
  • Vanderbilt 0
  • USC 0

Tonight four games are on tap. Who will make it to the next round and get closer to winning our giveaway? We'll find out more after tonight.

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by Brooks Group Filed under: Sales Motivation No Comments
27Oct/060

Don’t Feed The Bears…errr…Do Feed The Bears

The National Retail Federation’s online-retail division, Shop.org, just released a study that talks about what online retailers are planning for the upcoming holiday season. Apparently the study participants are planning to do a couple of things differently this year. Instead of contests and repeat-buyer promotions, they’re going to focus on free (or reduced) shipping and early-bird specials. Also, they’re planning to start promoting these holiday savings earlier.

The study shows that companies are willing to lose a little in the short-term for the chance to make a lot in the long run. Here’s an example:

The Vermont Teddy Bear Company is going to offer free ground shipping to anyone who buys from them in December AND joins their email list. That means those bears are going to have to eat a 10% increase in shipping-related costs (fuel surcharges, etc.) They’re counting on getting more business out of the people who join the list – and they probably will. After all, our research clearly shows that customers who have already bought from you are a lot more likely to do it again. In fact, you’ve got a 1 in 4 chance of selling something to someone who’s already bought from you.

What are you doing to get the most out of the people who are already buying from you?

Submitted by: bill

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by Bill Brooks Filed under: Prospecting No Comments
26Oct/060

It’s all about expectations, isn’t it?

It’s football season, and like millions of other fans, I tuned-in to the recent Monday night battle between the Chicago Bears and the Arizona Cardinals. On paper, it appeared to be a “no contest” type of game. The Bears were undefeated and the Cardinals…well, they are the Cardinals and they hardly ever win. Still, there isn’t much else on TV worth watching on Mondays, so I flipped the station to ESPN.

To my surprise, the Cardinals were making a great game of it. In fact, by the end of the third quarter they mysteriously found themselves leading the “Monsters of the Midway” by 20 points. Nobody blows a 20-point lead in the National Football League in the fourth quarter, do they?
When the cameras scanned the Bears’ sideline, one might have expected to see their players looking worried and dejected as the scoreboard painted an ugly picture for Chicago. However, that’s not what I saw. Instead, there was great intensity and enthusiasm being shown on the Bears’ bench. The players were encouraging each other and I could see there was no quit in this team. They still believed they could win.

A few minutes later, the Bears’ defense caused a fumble and it was picked up by a Chicago player and run in for a touchdown. A few minutes later, the Bears’ defense repeated their earlier feat…another fumble and another score. The 20-point lead was down to six points and one look at both benches said it all.

The Bears team was worked into a frenzy. You could see they expected to win this game. Meanwhile, on the Cardinals sideline, despite still holding the lead, the Arizona players appeared disconsolate. Perhaps they were thinking “Here we go again.”

In the final minutes of the game, the Bears took the lead on an 83-yard punt return. Somehow, you could tell it was going to happen even before the play unfolded – destiny seemed to have taken control. However, the Cards weren’t out of it yet. They put together a last second drive down the field, well into the field goal range of their talented placekicker. With the last few seconds on the game clock ticking away, the Cardinals appeared ready to claim victory and send their long-suffering fans home to remember this night as one of the greatest moments in the team’s history.

As the two teams lined up for the kick, I truly believe one was expecting to win and the other was expecting to lose. The field goal attempt took off toward the goalposts and the team that thought they would win got what they expected. And the team that thought they would lose also got what they expected. The football hooked to the left – outside the upright. Final score: Bears 24 – Cardinals 23.

As a salesperson, what’s your expectation when you’re in a tough contest with your competition? Are you expecting to win, regardless of the circumstances and the obstacles to overcome? If you are, you’re like the Bears. Or, are you thinking to yourself, “Here it goes again; something is gonna go wrong, and I’m gonna blow this sale? If you are, then maybe you’re like the Cardinals.

Is there hope for the Arizona team? For you? The answer is “Yes” to both of you; however, it all starts with your expectations – expectations that say you can win and you can be a great success in your sales career.

Submitted By: kevin

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by Kevin Reinert Filed under: Sales Motivation No Comments
   
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