The Sales Leader Blog
The latest insights on Sales Leadership, Sales Training, Sales Strategy, and Sales Effectiveness
Conversation Starters in Sales: 6 Proven Techniques
Conversation starters in sales can help sellers break the ice, build trust, and establish rapport with potential customers. A good conversation starter is typically a statement or question that uncovers important information about the prospect’s needs and interests....
Why Your Sales Team Needs IMPACT Selling® Training
In today’s competitive selling environment, having a consistent, repeatable sales process is critical for qualifying prospects, communicating value, and driving revenue growth. That’s why leading sales organizations turn to The Brooks Group’s IMPACT Selling sales team...
Building a Sales Culture of Accountability
Building a sales culture of accountability starts at the top. Sales teams that know what they’re responsible for—and how to achieve it—are more productive and cohesive. Accountability creates transparency around what’s working and what isn’t. When salespeople know...
Essential Pre-Sales Call Research Techniques
Pre-sales call research is crucial. Gathering information about potential customers, their company, and their needs helps sales professionals tailor messaging and anticipate customer objections.3 Best Practices for Pre-Sales Call Research: Gather as much relevant...
Transform Your Technical Sales Professionals into Strategic Advisors
Complex solutions require sales professionals to have in-depth technical expertise. Sales engineers and other technical sellers are knowledgeable about the features, specs, and implementation requirements of a product or solution. But they’re not always the best at...
The Brooks Group Summit: Creating Value Through Partnership
Last week marked a milestone for The Brooks Group as we brought together our entire organization for a cross-team Facilitator and Instructional Designer Summit at our headquarters in Greensboro, NC. This groundbreaking three-day event fostered collaboration and...
How to Align Sales, Marketing, and Customer Teams to Drive Revenue
A flawless customer experience is a make-or-break proposition today. Aligning your sales, marketing, and customer teams is now essential for long-term sales success. When these teams work closely, they can provide a seamless, consistent, and highly satisfactory...
8 Sales Leadership Strategies That Drive Revenue Growth
Sales isn’t just about closing deals—it’s about mindset, strategy, and leadership. High-performing sales leaders guide and motivate their teams every single day. It’s a demanding role that requires big-picture strategic thinking, emotional intelligence, and the...