12Aug/096
Can You Spot the Major Selling Lesson in This Image?
What sales strategy do you see?
Post comments explaining how this image represents value. (Use "Leave a Reply" box to post a comment.)
The person with the best comment by Thursday, August 20th wins a copy of the popular book “How To Sell At Margins Higher Than Your Competitors,” by Bill Brooks & Larry Steinmetz.
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August 13th, 2009 - 12:43
Clean water is worth twice the money.
August 15th, 2009 - 18:15
It’s easy to sell at low prices. The best price wins when a client is cost conscience. It’s harder to sell value. You need to look for ways to get the prospect to understand your value. Obviously in this case, clean water should command a premium, and will show the true value.
You can buy a bicycle at $39 and ride it for one year, or you can buy a bicycle for $89 and show a track record of it performing well for 5 years.
What separates your product from the pack?
August 16th, 2009 - 15:19
Value is determined when the percieved benefits outweigh the perceived price or the perceived emotional cost.
The picture shows that the benefit of drinking lemonade made with clean water is more important than the lower-priced competition that has all the fancy accoutrements.
August 20th, 2009 - 23:10
There are a couple of things that are going on here:
1) Price does not necessarily mean value. Value is in the eyes of the beholder.
2) The girls have positioned themselves nicely with “clean” water which distinguishes them from the competition.
3) The girls also have positioned themselves as an artisanal lemonade which is specially made and in short supply.
September 18th, 2011 - 03:34
Hi guys, How many articles would say it would take to begin with and to grab the attention of readers for a starting blog?.
January 4th, 2012 - 21:35
Good piece of writing. Keep up the first rate work.