Yesterday, in an impressive value-building move, our bank sent us a 40-minute video of a recent speech by bestselling business author Jason Jennings. He spoke about his research on top-performing companies. It was a great presentation, but one thing he said really caught my attention…
Great Companies Turn What They Do Into a CAUSE.
A cause, he said, is more than a mission statement or vision statement. It’s big and bold. It’s inclusive. It's kind of like the BHAG ("Big Hairy Audacious Goal") that Jim Collins and Jerry Porras talked about.
Jennings told the story of Microsoft founder Bill Gates and his cause. Gates wanted to put a computer on every desk in the world. A laughable thought in the mid-70's. But Microsoft did it because it drove everything they did. It was their cause!
At The Brooks Group, our cause is clear. For too long sales has been unfairly marginalized as a profession. And that's too bad because we've all heard the old cliche that we're all in sales. So...
Here at Brooks, We Work to Elevate the Sales Profession.
We work on it strategically by training sales forces at organizations big and small all over the world.
We work on it tactically by eliminating the most offensive word in sales, for example.
We work every day to make sure the sales profession is viewed as one of high integrity and trust.
Elevating salespeople and this noble profession is what gets us out of bed in the morning. It floods our veins. We know how bold and exciting our cause is. We’re enthusiastic about it. It's the fuel for our passion.
We don’t do it for the money. We do it because we’re passionate about our purpose.
Will you help us fight for our cause?