The other day, I had a great telephone conversation with Anthony Iannarino from The Sales Blog. As an aside, it's a lot of fun to connect with someone offline after getting to know them online - especially given what we talked about. In the interest of full disclosure, he and I have no connection other than that we both manage sales blogs. I will say that, because his content is so interesting, I'm hoping he'll bring a guest post to us here at Sales Evolution.
Anyway, we ended up taking about the role of technology in sales. It was a great conversation and we agreed that technology should support -- not replace -- the sales effort. That's something I've said before. And he has too.
But the telephone call sparked a tweet.
We sent out, "Returning to fundamentals is always more important to sales success than implementing technology. Always."
Even before all of the chatter about Sales 2.0 began, The Brooks Group was working on Sales Training 2.0. We began developing virtual sales training more than a decade ago and have been leading the charge ever since.
Our clients tell us that travel costs and time-out-of-the-field can sometimes make traditional classroom training difficult. We responded by developing industry-leading online sales training tools that deliver "drip" training in bursts to salespeople in virtual classrooms.
We’re particularly excited that our lead curriculum designer, Michelle Richardson, will be a presenter at the 2010 Partnering for Performance Conference scheduled for May 4-6, 2010 in Raleigh, NC.
Her presentation, called A Brave New World: Exploring Virtual Sales Training in the Second Life Environment, will focus on our clients' virtual training experiences.