24Aug/104

Should Sales Managers Focus on Top Performers or Low Performers?

It's a question we hear a lot:

Should I spend my time with top performing salespeople or bottom performers?

Aren't you better off investing your time with responsive salespeople? After all, a good coach brings value to great players and sub-par ones. The same is true in sales management. However, if the salesperson you're coaching won't heed your advice, it's a waste of everyone's time. Right?

Responsive salespeople are...

  • Humble enough to take criticism,
  • Smart enough to solicit it, and
  • Willing enough to act on it.